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	题名	作者	年代	出处	被引量
1	Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?显示文摘	Thorsten Hennig-Thurau Kevin P. Gwinner Gianfranco Walsh Dwayne D. Gremler	2004	Journal of Interactive Marketing2004，，1：	8
2	A dyadic study of interpersonal information search显示文摘	Mary C. Gilly John L. Graham Mary Finley Wolfinbarger Laura J. Yale	1998	Journal of the Academy of Marketing Science1998，，2：	6
3	Service-dominant logic: continuing the evolution显示文摘	Stephen L. Vargo Robert F. Lusch	2008	Journal of the Academy of Marketing Science2008，，1：	6
4	On the evaluation of structural equation models显示文摘	Richard P. Bagozzi Youjae Yi	1988	Journal of the Academy of Marketing Science1988，，1：	6
5	The Hidden Crisis in Product-harm Crisis Management显示文摘	George J. Siomkos Gary Kurzbard	1994	European Journal of Marketing1994，，2：	6
6	Illiquidity and stock returns: cross-section and time-series effects显示文摘	Yakov Amihud	2002	Journal of Financial Markets2002，，1：	5
7	On the evaluation of structural equation models显示文摘	Richard P. Bagozzi Youjae Yi	1988	Journal of the Academy of Marketing Science1988，，1：	5
8	Corporate social responsibility and consumers’ attributions and brand evaluations in a product–harm crisis显示文摘	Jill Klein Niraj Dawar	2004	International Journal of Research in Marketing2004，，3：	4
9	Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context显示文摘	Shun Yin Lam Venkatesh Shankar M. Krishna Erramilli Bvsan Murthy	2004	Journal of the Academy of Marketing Science2004，，3：	4
10	Relationship marketing of services—growing interest, emerging perspectives显示文摘	Leonard L. Berry	1995	Journal of the Academy of Marketing Science1995，，4：	4
11	The Hidden Crisis in Product-harm Crisis Management显示文摘	George J. Siomkos Gary Kurzbard	1994	European Journal of Marketing1994，，2：	4
12	Exploring the value of online product reviews in forecasting sales: The case of motion pictures显示文摘	Chrysanthos Dellarocas Xiaoquan (Michael) Zhang Neveen F. Awad	2007	Journal of Interactive Marketing2007，，4：	4
13	A social influence model of consumer participation in network- and small-group-based virtual communities显示文摘	Utpal M. Dholakia Richard P. Bagozzi Lisa Klein Pearo	2004	International Journal of Research in Marketing2004，，3：	3
14	Attitude basis, certainty, and challenge alignment: A case of negative brand publicity显示文摘	Chris Pullig Richard G. Netemeyer Abhijit Biswas	2006	Journal of the Academy of Marketing Science2006，，4：	3
15	Perceived Risk: Further Considerations for the MarketingDiscipline显示文摘		1993	European Journal of Marketing1993，，3：	3
16	Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation显示文摘	Kyriakos Kyriakopoulos Christine Moorman	2004	International Journal of Research in Marketing2004，，3：	3
17	Cultivating service brand equity显示文摘	Leonard L. Berry	2000	Journal of the Academy of Marketing Science2000，，1：	3
18	Characteristics of memory associations: A consumer-based brand equity perspective显示文摘	H.S. Krishnan	1996	International Journal of Research in Marketing1996，，：	3
19	Online peer and editorial recommendations, trust, and choice in virtual markets显示文摘	Donnavieve Smith Satya Menon K. Sivakumar	2005	Journal of Interactive Marketing2005，，3：	3
20	Effect of environmental dynamism on relational governance in manufacturer-supplier relationships: A contingency framework and an empirical test显示文摘	Ashwin W. Joshi Alexandra J. Campbell	2003	Journal of the Academy of Marketing Science2003，，2：	3

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