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6132篇 您的检索式：期刊名="Marketing Science"

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	题名	作者	年代	出处	被引量
1	Using Online Conversations to Study Word-of-Mouth Communication显示文摘	David Godes Dina Mayzlin	2004	Marketing Science2004，，4：	10
2	Optimal Pricing and Return Policies for Perishable Commodities显示文摘	Barry Alan Pasternack	1985	Marketing Science1985，，2：	7
3	A dyadic study of interpersonal information search显示文摘	Mary C. Gilly John L. Graham Mary Finley Wolfinbarger Laura J. Yale	1998	Journal of the Academy of Marketing Science1998，，2：	6
4	Service-dominant logic: continuing the evolution显示文摘	Stephen L. Vargo Robert F. Lusch	2008	Journal of the Academy of Marketing Science2008，，1：	6
5	On the evaluation of structural equation models显示文摘	Richard P. Bagozzi Youjae Yi	1988	Journal of the Academy of Marketing Science1988，，1：	6
6	On the evaluation of structural equation models显示文摘	Richard P. Bagozzi Youjae Yi	1988	Journal of the Academy of Marketing Science1988，，1：	5
7	Mental Accounting and Consumer Choice显示文摘	Richard Thaler	1985	Marketing Science1985，，3：	5
8	Brands and Branding: Research Findings and Future Priorities显示文摘	Kevin Lane Keller Donald R. Lehmann	2006	Marketing Science2006，，6：	4
9	Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context显示文摘	Shun Yin Lam Venkatesh Shankar M. Krishna Erramilli Bvsan Murthy	2004	Journal of the Academy of Marketing Science2004，，3：	4
10	Channel Coordination in the Presence of a Dominant Retailer显示文摘	Jagmohan Raju Z. John Zhang	2005	Marketing Science2005，，2：	4
11	Relationship marketing of services—growing interest, emerging perspectives显示文摘	Leonard L. Berry	1995	Journal of the Academy of Marketing Science1995，，4：	4
12	Slotting Allowances and New Product Introductions显示文摘	Martin A. Lariviere V. Padmanabhan	1997	Marketing Science1997，，2：	3
13	Demand Signalling and Screening in Channels of Distribution显示文摘	Wujin Chu	1992	Marketing Science1992，，4：	3
14	Positive Effects of Negative Publicity: When Negative Reviews Increase Sales显示文摘	Jonah Berger Alan T. Sorensen Scott J. Rasmussen	2010	Marketing Science2010，，5：	3
15	Attitude basis, certainty, and challenge alignment: A case of negative brand publicity显示文摘	Chris Pullig Richard G. Netemeyer Abhijit Biswas	2006	Journal of the Academy of Marketing Science2006，，4：	3
16	Cultivating service brand equity显示文摘	Leonard L. Berry	2000	Journal of the Academy of Marketing Science2000，，1：	3
17	Effect of environmental dynamism on relational governance in manufacturer-supplier relationships: A contingency framework and an empirical test显示文摘	Ashwin W. Joshi Alexandra J. Campbell	2003	Journal of the Academy of Marketing Science2003，，2：	3
18	Customer loyalty: Toward an integrated conceptual framework显示文摘	Alan S. Dick Kunal Basu	1994	Journal of the Academy of Marketing Science1994，，2：	3
19	Measuring the Customer Experience in Online Environments: A Structural Modeling Approach显示文摘	Thomas P. Novak Donna L. Hoffman Yiu-Fai Yung	2000	Marketing Science2000，，1：	3
20	Effect of environmental dynamism on relational governance in manufacturer-supplier relationships: A contingency framework and an empirical test显示文摘	Ashwin W. Joshi Alexandra J. Campbell	2003	Journal of the Academy of Marketing Science2003，，2：	3

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