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735篇 您的检索式：期刊名="Interactive Marketing"

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	题名	作者	年代	出处	被引量
1	Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?显示文摘	Thorsten Hennig-Thurau Kevin P. Gwinner Gianfranco Walsh Dwayne D. Gremler	2004	Journal of Interactive Marketing2004，，1：	8
2	Exploring the value of online product reviews in forecasting sales: The case of motion pictures显示文摘	Chrysanthos Dellarocas Xiaoquan (Michael) Zhang Neveen F. Awad	2007	Journal of Interactive Marketing2007，，4：	4
3	Online peer and editorial recommendations, trust, and choice in virtual markets显示文摘	Donnavieve Smith Satya Menon K. Sivakumar	2005	Journal of Interactive Marketing2005，，3：	3
4	Co-creation experiences: The next practice in value creation显示文摘	C.K. Prahalad Venkat Ramaswamy	2004	Journal of Interactive Marketing2004，，3：	3
5	Why are you telling me this? An examination into negative consumer reviews on the Web显示文摘	Shahana Sen Dawn Lerman	2007	Journal of Interactive Marketing2007，，：	2
6	Exploring the value of online product reviews in forecasting sales: The case of motion pictures显示文摘	Chrysanthos Dellarocas Xiaoquan (Michael) Zhang Neveen F. Awad	2007	Journal of Interactive Marketing2007，，4：	2
7	Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude显示文摘	Yam B. Limbu Marco Wolf Dale Lunsford	2012	Journal of Research in Interactive Marketing2012，，2：	2
8	Measuring the value of electronic word of mouth and its impact in consumer communities显示文摘	Paul Dwyer	2007	Journal of Interactive Marketing2007，，2：	2
9	Co-creation experiences: The next practice in value creation显示文摘	C.K. Prahalad Venkat Ramaswamy	2004	Journal of Interactive Marketing2004，，3：	2
10	'I’m here to help': How companies’ microblog responses to consumer problems influence brand perceptions显示文摘	James R. Coyle Ted Smith Glenn Platt	2012	Journal of Research in Interactive Marketing2012，，1：	2
11	Consumers’ perceptions of online ethics and its effects on satisfaction and loyalty显示文摘	Yam B. Limbu Marco Wolf Dale L. Lunsford	2011	Journal of Research in Interactive Marketing2011，，1：	2
12	Word of mouth communication within online communities: Conceptualizing the online social network显示文摘	Jo Brown Amanda J. Broderick Nick Lee	2007	Journal of Interactive Marketing2007，，3：	2
13	Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions显示文摘	Scott A. Neslin Venkatesh Shankar	2008	Journal of Interactive Marketing2008，，1：	1
14	Exploring the value of online product reviews in forecasting sales: The case of motion pictures显示文摘	Dellarocas C Zhang X M Awad N F	2007	Journal of interactive marketing2007，21，4：	1
15	Fostering consumer- brand relationships in social media environments : The role of parasocial interaction 显示文摘	Labreeque L I	2014	Journal of Interactive Marketing2014，28，2：	1
16	Consumer adoption of social networking sites:implications for theory and practice显示文摘	Carlota Lorenzo-Romero	2011	Journal of Research in Interactive Marketing2011，，5：	1
17	Internet forums as influential sources of consumer information显示文摘	BICKART B SCHINDLER R M	2001	Journal of Interactive Marketing2001，15，3：	1
18	Coupons going wireless Determinants of consumer intentions to redeem mobile coupons 显示文摘	Dickinger A Kleijnen M	2008	Journal of Interactive Marketing2008，22，3：	1
19	Click here for Internet insight: Advances in clickstream data analysis in marketing 显示文摘	BUCKLIN R E SISMEIRO C	2009	Interactive Marketing2009，23，1：	1
20	Electronic Word-of-Mouth via Consumer-Opinion Platforms:What Motivates Consumers to Articulate Themselves on the Internet显示文摘	Hennig-Thurau	2004	Journal of Interactive Marketing2004，1，18：	1

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