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| 1 | 植入式广告对观众品牌认知、记忆和购买意向的影响——关于真人秀节目《改头换面:家庭版》的实证研究显示文摘本文采用组内实验的设计,测试了真人秀节目《改头换面:家庭版》中的植入式广告的面积、位置、时间以及观众对于植入式广告的态度对观众的品牌认知、记忆和购买意向的影响。数据分析显示,植入式广告在电视节目中出现的时间长短对观众的品牌认知、记忆和购买意向均有显著影响,时间越长,观众越易于记住并购买该品牌。植入式广告的大小影响观众对品牌的认知和记忆,但对购买意向没有影响。植入式广告的位置影响观众对品牌的记忆,但对品牌认知和购买意向没有影响。观众对植入式广告的态度,无论是正面还是负面,对他们的品牌认知、记忆和购买意向都没有显著影响。 | 王秀丽 韩纲 Lisa Wortman Ji-Yeon Jeong Hsin-Yi Ting | 2009 | 广告大观(理论版)2009，，1： | 14 |
| 2 | Distinguishing optimism from pessi- mism: Relations to fundamental dimensions of mood and personality 显示文摘 | MARSHALL G N WORTMAN C B KUSULAS J W | 1992 | Journal of Personality and Social Psychology1992，62，： | 1 |
| 3 | Reoperative hysteroscopic surgery in the management of patients who fail endometrial a]:)lation and resection 显示文摘 | Wortman M Daggett A | 2001 | J Am Assoc Gynecol l aparosc2001，8，2： | 1 |
| 4 | Placenta accreta, increta, and percreta 显示文摘 | Wortman AC Alexander JM | 2013 | Obstet Gynecol Clin North Am2013，40，1： | 1 |
| 5 | Intramuscular inoculation of Sin Nombre hantavirus cDNAs induces cellular and humoral immune responses in BALB/c mice显示文摘 | Bharadwaj M Lyons CR Wortman IA | 1999 | Vaccine1999，17，： | 1 |
| 6 | Rural entrepreneurship research: an inte- gration into the entrepreneurship field 显示文摘 | WORTMAN J | 2011 | Agribusiness2011，，6： | 1 |
| 7 | Alterations in Pur (alpha) levels and intracellular localization in the CV-1 cell cycle显示文摘 | hoh H Wortman M J Kanovsky M | 1998 | Cell Growth Differ1998，9，8： | 1 |
| 8 | Temperature effects on biodrum nitrification显示文摘 | WORTMAN B WHEATON F | 1991 | Aquaculture Engineering1991，10，： | 1 |
| 9 | Comparison of central and peripheral administration of C75 on food intake, body weight, and conditioned taste aversion显示文摘 | Clegg DJ Wortman MD Benoit SC | 2002 | Diabetes2002，51，11： | 1 |
| 10 | Yadong cross structure and South Tibetan Detachment in the east central Himalaya(89°-90°)显示文摘 | Wu C Nelson K D Wortman G | 1998 | Tectonics1998，17，1： | 1 |
| 11 | Comparison of information systems for engineer to order and make to stock situations 显示文摘 | Wortman H | 1995 | Computers in In- dustry1995，26，5： | 1 |
| 12 | Entrepreneurship: De- finitions, dimensions and dilemmas显示文摘 | Spann M Adams M Wortman M | 1988 | Proceedings of the US Association for Small Business and Entrepreneurship1988，，1： | 1 |
| 13 | Rural entrepreneurship research: An integration into the entrepreneurshipfield显示文摘 | Wortman M S | 1990 | Agribusiness1990，6，4： | 1 |
| 14 | Distinguishing optimism from pessimism: Relations to fundamental dimensions of mood and personality显示文摘 | Marshall GN Wortman CB Kusulas JW | 1992 | Journal of Personality and Social Psychology1992，，： | 1 |
| 15 | Febuxostat compared with allopurinol in patients with hyperuricemia and gout显示文摘 | Becker MA Schumacher HR Jr Wortman RL | 2005 | N Engl J Med2005，353，23： | 1 |
| 16 | Reoperative hysteroscopic surgery in the management of patients who fail endometrial ablation and resection显示文摘 | WORTMAN M DAGGETT A | 2001 | Am Assoc Gynecol Laparosc2001，8，： | 1 |
| 17 | Reoperative hysteroscopic surgery in the management of patients who fail endometrial ablation and resection显示文摘 | Wortman M Daggett A | | 0，，： | 1 |
| 18 | Distinguishing opti-mism and pessimism : relations to fundamental dimensions ofmood and personality 显示文摘 | Marshall GN Wortman CB Kusulas J | 1992 | J Pers Soc Psychol1992，62，6： | 1 |
| 19 | PVD TBC experience on GE aircraft engines 显示文摘 | Maricocchi A Bartz A Wortman D | 1997 | Journal of Thermal Spray Technology1997，6，2： | 1 |
| 20 | Consumption of a high-fat diet induces central insulin resistance independent of adiposity显示文摘 | Deborah J. Clegg Koro Gotoh Christopher Kemp Matthew D. Wortman Stephen C. Benoit Lynda M. Brown David D’Alessio Patrick Tso Randy J. Seeley Stephen C. Woods | 2011 | Physiology & Behavior2011，，1： | 1 |
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