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104篇 您的检索式：作者名="CHERNATONY"

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	题名	作者	年代	出处	被引量
1	Brand Management through Narrowing the Gap between Brand Identity and Brand Reputation 显示文摘	De Chernatony L	1999	Journal of Marketing Management1999，，15：	1
2	Identifying and Sustaining Services Brands' Values显示文摘	Leslie de Chernatony Susan Drury Susan Segal - Horn	2004	Journal of Marketing Communications2004，10，2004：	1
3	The Power of Emotion: Brand Communication in Business-to-Business Markets 显示文摘	Lynch Joanne Leslie De Chernatony	2004	Brand Management2004，11，5：	1
4	Modeling the components of the brand显示文摘	Chernatony L Riley F.D		0，，11：	1
5	A cognitive perspective on managers' perceptions of competition 显示文摘	De CHERNATONY L DANIELS K JOHNSON G	1993	Journal of marketing management1993，9，4：	1
6	The Criteria for Successful Services Brands显示文摘	Susan Segal-Horn	2003	European Journal of Marketing2003，37，78：	1
7	Classifying,Identifying and Managing the Service Brand Saboteur显示文摘	WALLACE E CHERNATONY L	2008	The Service Industries Journal2008，28，2：	1
8	The challenge of corporate branding 显示文摘	SCHULTZ M DE CHERNATONY L	2002	Corporate Reputation Review2002，5，23：	1
9	Brand management through nar- rowing the gap between brand identity and brand reputation显示文摘	De Chernatony L	1999	Journal of Marketing Management1999，15，13：	1
10	International branding: Demand- or supply-driven op- portunity显示文摘	De Chernatony Leslie Halliburton Chris Bernath Ratna	1995	International Marketing Review1995，12，2：	1
11	The Strategic Implications of Clarifying How Marketers Interpret “Brands”显示文摘	DE CHERNATONY L MCWILLIAM G	1989	Journal of Marketing Management1989，5，2：	1
12	Conceptualising and Measuring the Equity of Online Brands显示文摘	G Christodoulides L De Chernatony O Furrer		0，，7：	1
13	Consumer-based brand equity conceptualisation and measurement: a literature review 显示文摘	CHRISTODOULIDES CHERNATONY	2010	International Journal of Market Research2010，52，：	1
14	Why are all financial services brands not great? 显示文摘	de Chernatony L Cottam S	2006	Journal of Product and Brand Management2006，5，2：	1
15	Corporate Marketing and Service Brands:Moving Beyond the Fast-moving Consumer Goods Model显示文摘	MALCOLM H B CHERNATONY D L HARRIS F	2001	European Journal of Marketing2001，35，34：	1
16	The buy-in bench-mark: How staff understanding and commitment impact brand and business performance 显示文摘	Thomson K de Chernatony L Arganbright L	1999	Journal of Marketing Management1999，15，8：	1
17	Customer and brand manager perspectives on brand relationships: a conceptual framework 显示文摘	Jevons C Gabbott M and De Chernatony L	2005	The Journal of Product and Brand Management2005，14，45：	1
18	Brand management through narrowing the gap between brand identity and brand reputation显示文摘	De Chernatony L		0，，1：	1
19	Defining a'brand':beyond the literature with experts' interpretations显示文摘	De Chernatony Land Dall'Olmo Riley F		0，，14：	1
20	Internationalization of Services Brands: The Role of Leadership during the Internal Brand Building Process显示文摘	VALLASTER C DE CHERNATONY L	2005	Journal of Marketing Management2005，21，1：	1

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