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74篇 您的检索式：作者名="CHERNATONY L"

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	题名	作者	年代	出处	被引量
1	Brand Management through Narrowing the Gap between Brand Identity and Brand Reputation 显示文摘	De Chernatony L	1999	Journal of Marketing Management1999，，15：	1
2	Modeling the components of the brand显示文摘	Chernatony L Riley F.D		0，，11：	1
3	A cognitive perspective on managers' perceptions of competition 显示文摘	De CHERNATONY L DANIELS K JOHNSON G	1993	Journal of marketing management1993，9，4：	1
4	Classifying,Identifying and Managing the Service Brand Saboteur显示文摘	WALLACE E CHERNATONY L	2008	The Service Industries Journal2008，28，2：	1
5	The challenge of corporate branding 显示文摘	SCHULTZ M DE CHERNATONY L	2002	Corporate Reputation Review2002，5，23：	1
6	Brand management through nar- rowing the gap between brand identity and brand reputation显示文摘	De Chernatony L	1999	Journal of Marketing Management1999，15，13：	1
7	The Strategic Implications of Clarifying How Marketers Interpret “Brands”显示文摘	DE CHERNATONY L MCWILLIAM G	1989	Journal of Marketing Management1989，5，2：	1
8	Conceptualising and Measuring the Equity of Online Brands显示文摘	G Christodoulides L De Chernatony O Furrer		0，，7：	1
9	Why are all financial services brands not great? 显示文摘	de Chernatony L Cottam S	2006	Journal of Product and Brand Management2006，5，2：	1
10	Corporate Marketing and Service Brands:Moving Beyond the Fast-moving Consumer Goods Model显示文摘	MALCOLM H B CHERNATONY D L HARRIS F	2001	European Journal of Marketing2001，35，34：	1
11	The buy-in bench-mark: How staff understanding and commitment impact brand and business performance 显示文摘	Thomson K de Chernatony L Arganbright L	1999	Journal of Marketing Management1999，15，8：	1
12	Customer and brand manager perspectives on brand relationships: a conceptual framework 显示文摘	Jevons C Gabbott M and De Chernatony L	2005	The Journal of Product and Brand Management2005，14，45：	1
13	Brand management through narrowing the gap between brand identity and brand reputation显示文摘	De Chernatony L		0，，1：	1
14	Internationalization of Services Brands: The Role of Leadership during the Internal Brand Building Process显示文摘	VALLASTER C DE CHERNATONY L	2005	Journal of Marketing Management2005，21，1：	1
15	Brand management through narrowing the gap between identity and brand reputation显示文摘	de Chernatony L	1999	Journal of Marketing Management1999，，15：	1
16	Differences in managerial cognitions of competition显示文摘	Daniels K Johnson G and Chernatony L	1994	British Journal of Management1994，5，：	1
17	“Exploring the de-velopment of the lifestyle retail brands”显示文摘	Helman D de Chernatony L		0，，02：	1
18	Task and institutional influences on managers' mental models of competition显示文摘	Daniels K Johnson G and Chernatony L	2002	Organization Studies2002，23，1：	1
19	Factors influencing successful brand extensions显示文摘	Hem L E Chernatony L D		0，，07：	1
20	Building a services brand:stages,people and orientations显示文摘	DE CHERNATONY L DRURY S SEGAL-HORN S	2003	Service industries journal2003，，3：	1

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