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33篇 您的检索式:作者名="Morwitz"
    题名 作者 年代 出处 被引量
1Withholding consumption~ A social dilemma perspective on consumer boycotts 显示文摘Sen S Gu'rhan-Canli Z Morwitz V 2001Journal of Consumer Research2001,28,3:1
2Di- vide and prosper: consumers' reactions to partitioned prices 显示文摘Morwitz V G Greenleaf E A Johnson E J 1998Journal of Marketing Research1998,35,4:1
3Microbicide preference among young women in California显示文摘Holt BY Morwitz VG Ngo L 2006J Womens Health2006,15,3:1
4Divide and pros- per : consumers' reactions to partitioned prices显示文摘Morwitz V Eric A G Eric J J 1998Journal of Marketing Research1998,35,:1
5Do intentions really predict behavior? Self-generated validity effects in survey research显示文摘Chandon P Morwitz V G Reinartz W J 0,,:1
6Divide and prosper:con- sumers'reactions to parctioned prices 显示文摘Morwitz V Eric A G Eric J J 1998Journal of Marketing Research1998,,35:1
7Sales Forecasts for Exist- ing Consumer Products and Services: Do Purchase Intentions Con- tribute to Accuracy? 显示文摘Armstrong J S Morwitz V G Kumar V 2000International Journal of Forecasting2000,16,3:1
8Microbicide preference among young women in California 显示文摘Holt BY Morwitz VG Ngo L 2006J Womens Health (Larchmr)2006,15,3:1
9Microbicide preference among young women in California 显示文摘Holt B Y Morwitz V G Ngo L 2006J Women'' s Health2006,15,3:1
10Withholding Consumption:A Social Dilemma Perspective on Consumer Boycotts显示文摘Sen S Gurhan-Canli Z Morwitz V 2001Journal of Consumer Research2001,28,3:1
11Penny wise and pound foolish : The left-digit effect in price cognition 显示文摘Thomas M Morwitz V 2005Journal of Consumer Research2005,32,6:1
12The Scope and Persistence of Mere-measurement Effects: Evidence From A Field Study of Consumer Satisfaction Measurement显示文摘 Morwitz(2002) 2002Journal of Consumer Research2002,29,9:1
13Divide and prosper : Consumers ' reactions to partitioned prices 显示文摘Morwitz V G Greenleaf E A Johnson E J 1998Journal of Marketing Research1998,35,4:1
14Divide and prosper: consumers' reactions to partitioned prices 显示文摘Morwitz V G Greenleaf E A Johnson E J 1998Journal of Marketing Research1998,35,4:1
15Why Consumers Don't Always Accurately Predict Their Own Future Behavior显示文摘Morwitz V G 1997Marketing Letters1997,8,1:1
16The Price of 'Free' - dora: Consumer Sensitivity to Promotions with Negative Contextual Influences显示文摘Chandran S Morwitz V G 2006Journal of consumer research2006,33,3:1
17Why consumers don't always accurately predict their own future behavior 显示文摘Morwitz V 1997Marketing Let- ters1997,8,1:1
18Do intentions re- ally predict behavior? Self - generated validity effects in survey research 显示文摘Chandon P Morwitz V G Reinartz W J 2005Journal of Marketing2005,,:1
19Do Intentions Really Predict Behavior? Self - Generated Validity Effects in Survey Research显示文摘Chandon P Morwitz V G Reinartz W J 2005Journal of Marketing2005,69,2:1
20Withhol-ding con- sumption; a social dilemma perspective on consumer boycotts显示文摘Sen S Gurhan-Canli Z Morwitz V 2001Consumer Research2001,28,4:1
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