维普中文期刊产品整合服务
28篇 您的检索式:作者名="Monroe Kent B"
    题名 作者 年代 出处 被引量
1The Effect of Brand and Price Information on Subjective Product Evalua-tions显示文摘DODDS WILLIAM B MONROE KENT B 1985Advances in Consumer Research1985,12,1:1
2The Effects of Time Constraints on Consumers' Judgments of Prices and Products显示文摘RAJNEESH SURI KENT B MONROE 2003Journal of Consumer Research2003,30,1:1
3Effects of price,brand, and information on buyers product evaluations 显示文摘WILLIAM B DODDS KENT B MONROE 1991J Market Res1991,28,8:1
4Effects of Price,Brand,and Store Information on Buyers' Product Evaluations显示文摘Dodds William B Kent B Monroe Dhruv Grewel 1991Journal of Marketing Research1991,,:1
5Effects of Price, Brand, and Store Intbrmation on Buyers' Pruduct Evaluations显示文摘WILLIAM B DODDS KENT B MONROE DHRUV GREWAL 1991Journal of Marketing Research1991,28,3:1
6Effects of price, brand and store information on buyers product evaluations显示文摘DODDS WILLIAM B KENT B MONROE DHRUV GREWAL 1991J Market Res1991,28,8:1
7The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations 显示文摘Rao Akshay R Kent B Monroe 1988Journal of Consumer Research1988,,:1
8,Chan,Darius K-S,The Effects of Country of Origin,Brand,and Price Information:a CognitiveAffective Model of Buying Intentions显示文摘Li Wai-Kwan Monroe Kent B 1994Advances in Consumer Research1994,,21:1
9The effects of price-comparison advertising on Buyers' perceptions of acquisition value, transaction value and behavioral intentions显示文摘Grewal Dhmv Kent B Monroe R Krishnan 1998Journal of Marketing1998,62,2:1
10Effects of Price, Brand and Store Information on Buyers' Products Evaluations 显示文摘William B Dodds Kent B Monroe and Dhruv Grewal 1991Joumal of Marketing Research1991,28,3:1
11The effect of price comparison advertising on buyers' perceptions of acquisition value,transaction value,and behavioral intentions显示文摘Grewal Dhruv Kent B Monroe Krishnan R 1998Journal of Marketing1998,62,4:1
12Effects of Price,Brand,and Store Information on Buyers' Product Evaluations显示文摘Dodds William B Kent B Monroe Dhruv Grewal 1991Jonrnal of Marketing Research1991,,28:1
13Consumers perceptions of the fairness of price-matching refund policies显示文摘Kukar-Kinney Monika Lan Xia Kent B Monroe 2007Journal of Retailing2007,83,3:1
14The Impact of the Internet and Consumer Motivation on Evaluation of Prices显示文摘 Mary Long Kent B Monroe 2003Journal of Business Research2003,56,:1
15The effect of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions 显示文摘Monroe Kent B Krishnan R 1985Journal of Marketing1985,62,2:1
16Consumers'perceptions of the fairness of price- matching refund policies显示文摘Monika Kukar- Kinney Lan Xia Kent B Monroe 2007Journal of Retailing2007,83,3:1
17The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions显示文摘Xia Lan Kent B Monroe Jennifer L Cox 2004Journal of Marketing2004,68,4:1
18Price partitioning on the Internet显示文摘Lan Xia Kent B Monroe 2004Journal of Interactive Marketing2004,18,4:1
19Buyers' subjective perceptions of price 显示文摘Monroe Kent B 1973Journal of Marketing1973,,:1
20Effectsof Price, Brand, and Store Information on Buyers' Product Evaluations 显示文摘Dodds William B Monroe Kent B Grewal Dhruv 1991Joumal of Marketing Research1991,28,8:1
返回顶部 每页显示:
共2页 首页 上一页 第1页 下一页 末页 /2 跳转

网站首页 | 关于我们 | 联系我们 | 产品服务 | 客服中心 | 广告服务 | 版权声明 | 网站联盟 | 友情链接 | 售卡网点

版权所有© 渝B2-20050021-1 渝公网安备 50019002500403号 违法和不良信息举报中心

互联网出版许可证 新出网证(渝)字10号 全国400电话 - 免长途话费