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89篇 您的检索式:作者名="Libai B"
    题名 作者 年代 出处 被引量
1The NPV of bad news显示文摘GOLDENBERG J LIBAI B MOLDOVAN S MULLER E 2007International Journal of Research in Marketing2007,24,3:1
2Riding the saddle:How cross-market communications creates a major slump in sales显示文摘Goldenberg J Libai B Muller E 2002Journal of Marketing2002,66,2:1
3Talk of the Network : A Complex System Look at the Underlying Process of Word - of - Mouth 显示文摘Goldenberg J Libai B Muller E 2001Marketing Letters2001,12,3:1
4Talk of the network: a complex systems look at the underlying process of word-of-mouth 显示文摘GOLDENBERG J LIBAI B MULLER E 2001Marketing Letters2001,12,3:1
5Targeting revenue leaders for anew product显示文摘Haenlein M Libai B 2013Journal of Marketing2013,77,5:1
6Marketing percolation显示文摘J Goldenberg B Libai S Solomon N Jan D Stauffer 2000Physica A: Statistical Mechanics and its Applications2000,,1:1
7The finn I s management of social interactions 显示文摘Codes D Mayzlin D Chen Y Das S Dellarocas C Pfeiffer B Libai B Sen S Shi M Verlegh P 2005Marketing Letters2005,16,34:1
8Talk of the network:A complex systems look at the underlying process of word-of-mouth显示文摘Goldenberg J Libai B Muller E 0,,03:1
9Using complex systems analysis to advance marketing theory development:modeling heterogeneity effects on new product growth through stochastic cellular automata显示文摘Goldenberg J Libai B Muller E 2001Academy of Marketing Science Review2001,,:1
10Marketing percolation 显示文摘GOLDENBERG J LIBAI B SOLOMON S 2000Physica A2000,284,1234:1
11From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success显示文摘Garber T Goldenberg J Libai B 2004Marketing Science (S0732-2399)2004,23,3:1
12From Density to Destiny:Using Spatial Dimension of Sales Data for Early Prediction of New Product Success显示文摘 GOLDENBERG J LIBAI B 2004Marketing Science2004,23,3:1
13The NPV of Bad News 显示文摘GOLDENBERG J LIBAI B MOLDOVAN S 2007International Journal of Research in marketing2007,24,3:1
14Customer referral management: Optimal reward programs 显示文摘Biyalogorsky E Gerstner E Libai B 2001Marketing Science2001,20,1:1
15Marketing percolation显示文摘Goldenberg J Libai B Solomon S Jan N Stauffer D 2000Physica A2000,284,:1
16Quantifying the Ripple:Word-of-mouth and Advertising Effectiveness显示文摘Hogan J E Lemon K N Libai B 2004Journal of Advertising Research2004,44,3:1
17Marketing percolation显示文摘J Goldenberg B Libai S Solomon N Jan D Stauffer 2000Physica A: Statistical Mechanics and its Applications2000,,1:1
18What Is the True Value of a Lost Customer 显示文摘Hogan J E Lemon K N Libai B 2004Journal of Service Research2004,5,3:1
19Talk of the network:A complex systems look at the underlying process of word-of-mouth显示文摘Goldenberg J Libai B Muller E 2001Marketing Letters2001,12,3:1
20Marketing percolation 显示文摘Goldenberg J Libai B Solomon S 2000Physics A2000,284,:1
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