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13篇 您的检索式:作者名="Ian Phau"
    题名 作者 年代 出处 被引量
1Understanding Consumer Demand for Non-Deceptive Pirated Brands显示文摘GERARD PRENDERGAST LEUNG HING CHUEN IAN PHAU 2002Marketing Intelligence & Planning2002,20,7:1
2Profiling fashion innovators A study of self-concept,impulse buying and Internet purchase intent显示文摘Ian Phau and Chant-Chin Lo 2004Journal of Fashion Marketing and Management2004,,4:1
3Conceptualizing the country of origin of brand显示文摘Ian Phau Gerard Prendergast 2000Journal of Marketing Communications2000,,3:1
4Effects ofpersonal nostalgic response intensity on cogni-tions,attitudes,and intentions显示文摘Christopher Marchegiani Ian Phau 2010Journal ofResearch in Interactive Marketing2010,,1:1
5显示文摘Yu - An Huang Ian Phau Chad Lin Consumer ani-mosity economic hardship and normative influence:How do they affect consumers' purchase intention 2010European Journal of Marketing2010,44,78:1
6Awayfrom“unified nostalgia”:conceptual differencesof personal and historical nostalgia appeals inadvertising显示文摘Marchegiani Christopher Phau Ian 2010Journal of Promotion Manage-ment2010,,1:1
7An Exploratory Study of the Purchase of Luxury Brands of Infant Apparel显示文摘Gerard Prendergast Ian Phau Clarie Wong 0,,:1
8Conceptualizing the country of origin of brand显示文摘Ian Phau Gerard Prendergast 2000Journal of Marketing Communications2000,,:1
9Conceptualizing the Country of Origin of Brand显示文摘Phau Ian and Gerard Prendergast 2000Journal of Marketing Communications2000,6,3:1
10Factors influencing the types of products and services purchased over the Internet显示文摘Ian Phau Sui Meng Poon 2000Internet Research2000,,2:1
11Conceptualising the Country of Origin of Brand 显示文摘Phau Ian and Gerard Prendergast 2000Journal of Marketing Commu- nications2000,6,3:1
12Extending Symbolic Brands Using Their Personality: Examining Antecedents and Implications towards Brand Image Fit and Brand Dilution 显示文摘Lau Kong Cheen and Ian Phau 2007Psychology and Marketing2007,24,5:1
13Effects of personal nos talgic response intensity on cognitions,attitudes,and inten tions显示文摘Christopher Marchegiani Ian Phau 2010Journal of Research in Interactive Marketing2010,4,7:1
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