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18篇 您的检索式:作者名="GERARD PRENDERGAST"
    题名 作者 年代 出处 被引量
1Understanding Consumer Demand for Non-Deceptive Pirated Brands显示文摘GERARD PRENDERGAST LEUNG HING CHUEN IAN PHAU 2002Marketing Intelligence & Planning2002,20,7:1
2Insights from e-cology:an ecotone perspective of marketing 显示文摘GERARD PRENDERGAST Pierre Berthon 2000European Management Journal2000,18,2:1
3Buyers' Perceptions of Pirated Products in China显示文摘WAH-LEUNG CHEUNG GERARD PRENDERGAST 2006Marketing Intelligence & Planning2006,24,5:1
4Conceptualizing the country of origin of brand显示文摘Ian Phau Gerard Prendergast 2000Journal of Marketing Communications2000,,3:1
5The Interactive Influence of Country of Origin of Brand and Prod- uct Involvement on Purchase Intention显示文摘Prendergast Gerard P Tsang Alex S L Chan Cherry N W 2010Journal of Consumer Marketing2010,,2:1
6An Exploratory Study of the Purchase of Luxury Brands of Infant Apparel显示文摘Gerard Prendergast Ian Phau Clarie Wong 0,,:1
7Materialism and So-cial comparison among adolesents 显示文摘KaraChan Gerard Prendergast etal 200750soial behavior and Personality2007,35,2:1
8Conceptualizing the country of origin of brand显示文摘Ian Phau Gerard Prendergast 2000Journal of Marketing Communications2000,,:1
9Behavioural Response to Sales Promotion Tools: A Hong Kong Study显示文摘Shi Yi-Zheng Ka-Man Cheung and Gerard Prendergast 2005International Journal of Advertising2005,24,4:1
10Insights from Ecology: An Ecotone Prospective of Marketing显示文摘Gerard Prendergast Pierre Berthon 2000European Management Journal2000,18,2:1
11Conceptualizing the Country of Origin of Brand显示文摘Phau Ian and Gerard Prendergast 2000Journal of Marketing Communications2000,6,3:1
12Buyers' perceptions of pirated products in China显示文摘Cheung Wah-Leung Prendergast Gerard 2006Marketing Intelligence Planning2006,24,5:1
13Conceptualising the Country of Origin of Brand 显示文摘Phau Ian and Gerard Prendergast 2000Journal of Marketing Commu- nications2000,6,3:1
14Buyers(') Perceptions of Pirated Products in China显示文摘Cheung Wah-Leung Gerard Prendergast 0,,05:1
15Insights from Ecology : An Ecotone Prospective of Marketing显示文摘Gerard Prendergast Pierre Berthon 2000European Management Journal2000,18,2:1
16Online Word of Mouth and Con- sumer Purchase Intentions显示文摘Gerard Prendergast 2010Intemational Journal of Advertis- ing2010,29,5:1
17Parental Influence on the Purchase of Luxury Brands of Infant Apparel: an Exploratory Study in Hong Kong 显示文摘Gerard Prendergast Claire Wong 2003The Journal of Consumer Marketing2003,,23:1
18Conceptualizing the Country of Ori- gin of Brand显示文摘Phan Ian Gerard Prendergast 2000Journal of Marketing Communications2000,6,:1
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