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29篇 您的检索式:作者名="ITAMAR SIMONSON"
    题名 作者 年代 出处 被引量
1The Robustnoss of the Effects of Consumers' Participation in Market Research:The Case of Service Quality Evaluations显示文摘Ofir Chezy Simonson Itamar Yoon Song-Oh 2009Joumal of Marketing2009,73,6:1
2Attribute-Task Compatibility as a Determinant of Consumer Preference Reversals显示文摘Nowlis Stephen M Itamar Simonson 1997Journal of Marketing Research1997,34,5:1
3The Influence of Anticipating Regret and Responsibility on Purchase Decisions 显示文摘Itamar Simonson 1992Journal of Con- sumer Research1992,,19:1
4The Influence of Anticipating Regret Responsibility on Purchase Decisions显示文摘Simonson Itamar 1992Journal of Consumer Research1992,19,1:1
5Choice in Context:Tradeoff Contrast and Extremeness Aversion显示文摘Itamar Simonson Amos Tversky 1992Journal of Marketing Research1992,29,3:1
6In Search Of Negative Customer Feedback:The Effect Of Expecting To Evaluate On Satisfaction Evaluations 显示文摘Ofir Chezy and Itamar simonson 2001Journal of Marketing Research2001,38,2:1
7Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Pro- gram Rewards显示文摘Ran Kivetz Itamar Simonson 2002Journal of Marketing Research2002,,39:1
8The Effect of new product featrees on brand choice显示文摘NOWLIS S M ITAMAR SIMONSON 1996Journal of Marketing Research1996,,2:1
9Consumer Research:In search of Identity显示文摘Simonson Itamar Ziv Carmon Ravi Dhar 0,,:1
10Earning the right to indulge: Efforts as a determinant of custom preference toward frequency program rewards 显示文摘Ran Kivetz Itamar Simonson 2002Journal of Marketing Research2002,,5:1
11The Influence of Anticipating Regret and Responsibility on Purchase Decision 显示文摘Simonson Itamar 1992Journal of Consumer Research1992,,19:1
12The Effect of Product Assortment on Buyer Preferences显示文摘Itamar Simonson 1999Journal of Retailing1999,75,3:1
13Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice显示文摘Itamar Simonson Ziv Carmon Suzanne O’Curry 1994Marketing Science1994,,:1
14In Search of Negative Customer Feedback:The Effect of Expecting to Evaluate on SatisfactionEvaluations显示文摘Chezy Ofir Itamar Simonson 2001Journal of Marketing Research2001,38,5:1
15Self Control For the Righteous:Towards a Theory of Luxury Pre-commitment显示文摘 Itamar Simonson 2002Joumal of Consumer Research2002,,9:1
16Choice in Context:Tradeoff Contrast and Extremeness Aversion显示文摘Itamar Simonson Amos Tversky 0,,29:1
17Sales promotions and the choice context as competing influences on consumer decision making显示文摘Stephen M Nowlis Itamar Simonson 20002000,,:1
18Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards 显示文摘Kivetz Ran and Itamar Simonson 2002Journal of Marketing Research2002,,:1
19Anchoring effects on consumers' x-fillingness-to-pay and will- ingness-to-accept 显示文摘Simonson Itamar Drolet Aimee 2004Journal of Consumer tkesearch2004,31,3:1
20The Effect of Prefereence Fluency On Consumer Decision Making 显示文摘Novemsky Nathan Ravi Dhar Norbert Schwarz Itamar Simonson 2007Journal of Marketing Research2007,,:1
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