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21篇 您的检索式:作者名="ISABELLE MAIGNAN"
    题名 作者 年代 出处 被引量
1Corporate citizenship: Cultural antecedents and business benefits显示文摘Isabelle Maignan O. C. Ferrell G. Tomas M. Hult 1999Journal of the Academy of Marketing Science1999,,4:2
2Consumers'perceptions of corporate social responsibilities:A cross-cultural comparison显示文摘Maignan Isabelle 0,,01:1
3An inter- national review of sponsorship research 显示文摘CORNWELL T BETTINA MAIGNAN ISABELLE 1998J Advertising1998,27,1:1
4Consumers'Perceptions of Corporate Social Responsibilities:A Cress-Cultural Comparison显示文摘Maignan Isabelle 2001Joumal of Business Ethics2001,,30:1
5Corporate citizenship : Cultural antecedents and business benefits 显示文摘MAIGNAN ISABELLE FERRELL O C 1999Journal of the Academy of Marketing Science1999,27,4:1
6Corporate citizen ship as a marketing instrument: concepts, evidence and research directions显示文摘Isabelle Maignan Ferrell 0 C 2001European Journal of Marketing2001,35,34:1
7Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cuhural Comparison 显示文摘Maignan Isabelle 2001Journal of Business Ethics2001,30,1:1
8Nature of Corporate Responsibilities : Perspectives from American, French, and German Consumers显示文摘Maignan Isabelle O C Ferrell 2001Journal of Business Research2001,56,10:1
9An international review of sponsorship researeh显示文摘Cornwell T Bettina & Maignan Isabelle 1998Journal of Advertising1998,27,1:1
10Corporate Citizenship as a Marketing Instrument-Concepts,Evidence and ResearchDirections显示文摘Maignan Isabelle O C Ferrell 2001European Journal of Marketing2001,,34:1
11Corporate citizenship as a marketing instrument: Concepts, evidence and research directions显示文摘Maignan Isabelle and Ferrell O C 2001European Journal of Marketing2001,35,34:1
12Consumers'Perceptions of Corporate Social Responsibilities:A Cross-Cultural Comparison显示文摘Maignan Isabelle 0,,01:1
13Ferrel Nature of corporate responsibilities perspectives from American,French,and German consumers显示文摘Isabelle Maignan O C 0,,:1
14Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison显示文摘MAIGNAN ISABELLE 2004Journal of Business Ethics2004,30,1:1
15Consumers’Perceptions of Corporate Social Responsibilities:A Cross Cultural Comparison显示文摘Isabelle Maignan 2001Journal ofBusiness Ethics2001,30,:1
16An interna- tional review of sponsorship research显示文摘T BETTINA CORNWELL ISABELLE MAIGNAN 1998J Advertis1998,27,1:1
17Corporate citi- zenship as a marketing instrument concepts, evidence and research directions 显示文摘ISABELLE MAIGNAN O C FERRELL 2001European Journal of Marketing2001,35,3:1
18Measuring corporate citizenship in two countries:The case of the united states and France显示文摘Maignan Isabelle Ferrell O.C 0,,03:1
19Corporate social responsibility and marketing: An integrative framework显示文摘Isabelle Maignan O. C. Ferrell 2004Journal of the Academy of Marketing Science2004,,1:1
20Nature of corporate responsibilities显示文摘Isabelle Maignan O.C Ferrell 2003Journal of Business Research2003,,1:1
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