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11篇 您的检索式:作者名="DOUGLAS BOWMAN"
    题名 作者 年代 出处 被引量
1Order of Entry as a Moderator of the Effect of Marketing Mix on Market Share显示文摘Bowman Douglas Hubert Gatignon 2005Marketing Science2005,15,3:1
2Managing Custo-mer initiated Contact with Manufacturers:The Impact on Share of Category Requirements and Word of mouth Behavior显示文摘BOWMAN DOUGLAS DAS NABAYANDAS 2001Journal of Marketing Research2001,38,3:1
3Marketing Actions and the Value of Cus- tomer Assets显示文摘PAUL D BERGER RUTH N BOLTON DOUGLAS BOWMAN 2002Journal of Service Research2002,1,1:1
4Perovskite lead zirconium titanate nanorings:towards nanoscale ferroelectric 'solenoids '?显示文摘Zhu X H Evans P R Byrne D Schilling A Douglas C Pollard R J Bowman R M Gregg J M Morrison F D Scott J F 2006Appl Phys Lett2006,89,:1
5Managing Customer Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior显示文摘Bowman Douglas Narayandas Das 2001Journal of Marketing Research2001,38,:1
6The Long Term Impact of Promotions on Consumer Stockpiling Behavior显示文摘Mela Carl F Kamel Jedidi and Douglas Bowman 1998Journal of Marketing Research1998,35,2:1
7Linking Custamer Management Effort to Customer Profitability in Business Makets显示文摘DAS NARAYANDAS BOWMAN DOUGLAS 2004Journal of Maketing Research2004,41,4:1
8Managing Customer-initiated Contacts with Manufacturers:The Impact on Share of Category Requirements and Word-ofmouth Behavior 显示文摘Bowman Douglas Das Narayandas 2001Journal of Marketing Research2001,38,8:1
9Managing Customer-initiated Contacts with Manufacturers:The Impact on Share of Category Requirements and Word-of-mouth Behavior显示文摘Bowman Douglas and Das Narayandas 2001Journal of Marketing Research2001,38,3:1
10Linking Customer Management Effort to Customer Profitability in Business Markets 显示文摘Das Narayandas Bowman Douglas 2004Journal of Marketing Research2004,41,4:1
11Order of Entey as a Moderator of the Effect of the Marketing Mix on Market Share显示文摘Douglas Bowman Hubert Gatignou 1996Marketing Science1996,,3:1
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