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| 1 | Impact of product-harm crisis on brand equity,the moderating role of consumer expectations显示文摘 | Dawar N Pillutla M M | 2000 | Journal of Marketing Research2000，37，2： | 1 |
| 2 | Marketing universals: Consumers use of brand name, price, physical appearance, and retailer reputation as signals of product quality显示文摘 | Dawar N Parker P | 1994 | Journal of Marketing1994，58，2： | 1 |
| 3 | Brand crises : The roles of brand fa- miliarity and crisis relevance in determining the im- pact on brand evaluations 显示文摘 | Dawar N Lei J | 2009 | Journal of Business Research2009，62，4： | 1 |
| 4 | Corporate social responsibility and consumers' attributions and brand evaluations in a product -harm crisis 显示文摘 | Klein J Dawar N | 2004 | International Journal of research in Marketing2004，21，3： | 1 |
| 5 | Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects 显示文摘 | Lei J Dawar N Lemmink J | 2008 | Journal of Marketing2008，72，3： | 1 |
| 6 | Base-Kate Information in Consumer Attributions of Product-Harm Crises 显示文摘 | Lei J Dawar N Gurhan-Canli Z | 2012 | Journal of Marketing Kesearch2012，49，3： | 1 |
| 7 | Corporate Social Responsibility and Consumers' Attributions and Brand Evaluations in a Product-harm Crisis 显示文摘 | KLEIN J DAWAR N | 2004 | International Journal of Research in Marketing2004，3，21： | 1 |
| 8 | Impact of product-harm crises on brand equity:The moderating role of consumer expectations显示文摘 | DAWAR N PILLUTLA M N | 2000 | Journal of Marketing Research2000，37，： | 1 |
| 9 | Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations 显示文摘 | DAWAR N PILLUTLA M | 2000 | Journal of Marketing Research2000，37，2： | 1 |
| 10 | Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects 显示文摘 | Lei J Dawar N Lemmink J | 2008 | Journal of Marketing2008，72，3： | 1 |
| 11 | Marketing Universals Consumers Use of Brand Name, Price, Physical Appearance,and Retailer Reputation as Signals of Product Quality显示文摘 | Dawar N Parker P | 1994 | Journal of Marketing1994，58，2： | 1 |
| 12 | Corporate social responsibility and consumers ' attributions and brand evaluations in a product -harm crisis 显示文摘 | Klein J Dawar N | 2004 | International Journal of research in Marketing2004，21，3： | 1 |
| 13 | Marketing universals: consumer use of brand name, price, physical appearance, and re- tailer reputation as signals of product quality 显示文摘 | DAWAR N PHILIP P | 1994 | Journals of Marketing1994，，58： | 1 |
| 14 | Corporate Social Responsibility and Consumers'Attributions and Brand Evaluations in a Product-Harm Crisis显示文摘 | Kleina J Dawar N | 2004 | International Journal of Research in Marketing2004，21，3： | 1 |
| 15 | Impact of Product-harm Crises on Brand Equity : The Moderating role of Consumer Expectations 显示文摘 | Dawar N Pillutla M M | 2000 | Journal of Marketing Research2000，37，2： | 1 |
| 16 | Corporate social responsibility and con- sumers' attributions and brand evaluations in a product - harm crisis显示文摘 | Klein J Dawar N | 2004 | International Journal of Research in Market- ing2004，21，3： | 1 |
| 17 | The joint effects of brands and warranties in signaling new product quality 显示文摘 | Price L J Dawar N | 2002 | Journal of Economic Psychology2002，，23： | 1 |
| 18 | Corporate social responsibility and consumers' attributions and brand evaluations in productharm crisis显示文摘 | Klein J Dawar N | 2004 | International Journal of Research in Marketing2004，21，3： | 1 |
| 19 | Brand typ- icality and distant novel extension acceptance : how risk-re- duction counters low category fit显示文摘 | GOEDERTIER F DAWAR N GEUENS M | 2015 | Journal of business re- search2015，68，1： | 1 |
| 20 | “Competing with Giants-Surviv-al Strategies for Local Companies in Emerging Markets”(J)显示文摘 | Dawar N Frost T | | 0，，3： | 1 |
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