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105篇 您的检索式:作者名="Chintagunta"
    题名 作者 年代 出处 被引量
1The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets显示文摘Pradeep K. Chintagunta Shyam Gopinath Sriram Venkataraman 2010Marketing Science2010,,5:2
2Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects 显示文摘Chintagunta PK 1993Management Science1993,39,9:1
3Product line extensions and competitive market interactions: An empirical analysis 显示文摘Vrinda Kadiyali Naufel Vilcassim Pradeep Chintagunta 1999Journal of Econometrics1999,89,:1
4Pricing Strategies in a Dynamic Duopoly:a Differential Game Model显示文摘Chintagunta P Rao V R 1996Management Science (S0025-1909)1996,42,11:1
5A Bayesian Model to Forecast New Product Performance in Domestic and International Markets显示文摘Ramya Neelamegham Pradeep Chintagunta 1999Marketing Science1999,,2:1
6A Micromodel of New Product Adoption with Heterogeneous and Forward Looking Consumers:Application to the Digital Camera Category显示文摘 CHINTAGUNTA P 2003Quantitative Marketing and Economics2003,1,:1
7Investigating Dynamic Multifirm Market Interactions in Price and Advertising显示文摘Vilcassim N Kadiyali V Chintagunta P 1999Management Science (S0025-1909)1999,44,4:1
8Manufacture-retail Channel Interactions and Implications for Channel Power: An Ampirical Investigation of Pricing in a Local Market 显示文摘Kadiyadi V Chintagunta P Vilcassim N 2000Marketing Science2000,19,2:1
9On using demographic variables to determine segment membership in logit mixture models显示文摘GUPTA S CHINTAGUNTA P K 1994Journal of Marketing Research1994,31,1:1
10Assessing the Economic Value of Distribution Channels:An Application to the Personal Computer Industry显示文摘CHU J H CHINTAGUNTA P K VILCASSIM N J 2007Journal of Marketing Research2007,44,1:1
11Customer Value Assessment in Business Markets显示文摘Anderson J C Jain C Chintagunta P K 1993Jonnud of Business-to-Business Marketing1993,,1:1
12Diffusion of New Pharmaceutical Drugs in Eveloping and Developed Nations 显示文摘Desiraju R Nair H Chintagunta P 2004International Journal of Research in Marketing2004,,21:1
13A Model of Inertia and Variety -seeking with Marketing Variables 显示文摘Seetharaman P B Chintagunta P 1998International Journal of Research in Marketing1998,15,1:1
14Investigating the effects of store-brand introduction on retailer demand and pricing behavior显示文摘Chintagunta P K Bonfrer A Song I 2002Management Science2002,48,10:1
15An empirical investigation of advertising strategies in a dynamic duopoly显示文摘Chintagunta PK Vilcassim NJ 1992Management Science1992,38,12:1
16Empirical Analysis of a Dynamic Duopoly Model of Competition显示文摘Chintagunta P K Jain D C 1995Journal of Economics and Management Strategy1995,,4:1
17Manufacturer-retailer channel interactions and implications for channel power: an empirical investigation of pricing in a local market 显示文摘Kadiyali V Chintagunta P Vilcassim N 2000Marketing Science2000,19,2:1
18A Framework for Investigation Habits,' The Hand of the Past,' and Heterogeneity in Dynamic Brand Choice 显示文摘Roy T Chintagunta P K Haldar S 1996Marketing Science1996,15,3:1
19Inertia and Variety Seeking in a Model of Brand -purchase Timing显示文摘Chintagunta P K 1998Marketing Science1998,17,3:1
20A Dynamic Model of Channel Member Strategies for Marketing Expenditures 显示文摘Chintagunta P K D Jain 1992Marketing Science1992,,:1
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