维普期刊资源整合服务平台（V6.5）

27篇 您的检索式：作者名="Chematony"

选中清除导出查看参考文献查看引证文献引用追踪共2页首页上一页第1页下一页末页 /2 跳转

	题名	作者	年代	出处	被引量
1	Living the Corporate Brand: Brand Values and Brand Enactment显示文摘	Leslie de Chematony	2002	Corporate Reputation Review2002，5，23：	1
2	Developing a brand performance measure for financial services brands显示文摘	de Chematony L Harris F Christodoulides G	2004	The Service Industries Journal2004，24，2：	1
3	The Service Brand as Relationships Builder 显示文摘	Francesca Dall' olmo Riley Leslie de Chematony	2000	British Journal of Management2000，，11：	1
4	Classifying, identifying and managing the service brand saboteur显示文摘	Wallace E De Chematony L	2008	The Service Indus- tries Journal2008，28，02：	1
5	Modelling the Components of the Brand显示文摘	De Chematony L Dall' Olmo Riley F		European Journal of Marketing0，32，1112：	1
6	Branding Terminology-The Real Debate显示文摘	Chematony LD and Mc William G	1989	Marketing Intelligence and Planning1989，，17：	1
7	Modeling the Components of the Brand 显示文摘	De Chematony L Dall'Olmo Riley F		European Journal of Marketing0，32，1112：	1
8	A cross-national validation of the consumer-based brand equity scale显示文摘	I.Buil L.de Chematony E.Martinez		0，，06：	1
9	Brand management through narrowing the gap between brand identity and brand reputation 显示文摘	de Chematony L	2003	Journal of Marketing Management2003，13，15：	1
10	Consumer engagement with self-expressive brands:Brand love and WOM outcomes显示文摘	Wallace E Buil I de Chematony L	2014	Journal of Product & Brand Management2014，23，1：	1
11	Intemationalisation of services brands显示文摘	VALLASTER C CHEMATONY L de	2005	Journal of Marketing Management2005，，21：	1
12	Understanding Consumers' Perceptions of Competitive Tiers-Can Perceived Risk Help? 显示文摘	De Chematony L	1989	Journal of Marketing Management1989，4，3：	1
13	Corporate marketing and service brands:Moving beyond the fast-moving consumer goods model显示文摘	McDonald H B de Chematony L Harris F	2001	European Journal of Marketing2001，35，34：	1
14	Building on services' characteristics to develop successful services brands显示文摘	de Chematony L Segal-Horn S	2001	Journal of Marketing Management2001，17，78：	1
15	Testing Gronroos' model in the financial services sector显示文摘	Sanghera J de Chematony L Brown A	2002	The Service Industries Journal2002，22，3：	1
16	Examining the Role of Ad- vertising and Sales Promotions in Brand Equity Creation 显示文摘	Buil I de Chematony L Martinez E	2013	Jour- nal of Business Research2013，，：	1
17	Categorizing brands: Evolutionary processes underpinned by two key dimensions 显示文摘	Chematony L	1993	Journal of Marketing Management1993，，9：	1
18	Intemationalization of services brands:The role of leadership during the internal brand building process显示文摘	Vallaster C de Chematony L	2005	Journal of Marketing Management2005，21，12：	1
19	Internal Brand Factors driving Successful Financial Services Brands显示文摘	Chematony L D Cottam S	2006	European Journal of Marketing2006，40，56：	1
20	Would a brand smell any sweeter by a corporate name? 显示文摘	de Chematony L	2002	Corporate Reputation Review2002，5，23：	1

返回顶部每页显示：

共2页首页上一页第1页下一页末页 /2 跳转

互联网出版许可证新出网证(渝)字10号全国400电话 - 免长途话费

用户提示