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1424篇 您的检索式：期刊名="Journal of Advertising"

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	题名	作者	年代	出处	被引量
1	What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness显示文摘	Yuping Liu L.J. Shrum	2002	Journal of Advertising2002，，：	2
2	Consumer brand choice as a learning process显示文摘	Kuehn A A	1962	Journal of Advertising Research1962，2，4：	1
3	A Model of Multi-Brand Loyalty显示文摘	Jacoby Jacob	1971	Journal of Advertising Research1971，11，3：	1
4	How brand image drives brand equity显示文摘	Biel A L	1993	Journal of Advertising Research1993，6，：	1
5	Brands as symbolic resources for the construction of identity显示文摘	Elliot R K Wattanasuwan	1998	International Journal of Advertising1998，17，2：	1
6	Communication strategies for brand extension: enhancing percerved fit by establishing explanatory 显示文摘	Bridges S Lane Keller Sood S	2000	Journal of Advertising2000，29，1：	1
7	Consumer Eye Movement Patterns on Yellkow Pages Advertising显示文摘	Lohse G L	1997	Journal of Advertising1997，26，1：	1
8	Activites,lnterests and Opinions显示文摘	Wells D W Tigert D J	1971	Journal of Advertising Research1971，，8：	1
9	Gauging Foreign Product Prormtion显示文摘	ANDERSON W CUNNINGHAM W	1972	Journal of Advertising Research1972，12，1：	1
10	The function of format : consumer responses to six on-line advertising formats 显示文摘	Burns K S Lutz R J	2006	Journal of Advertising2006，35，1：	1
11	Comparative and Noncompara-tive Advertising:Attitudinal Effects under Cognitive and Affec-tive Involvement Conditions显示文摘	PUTREVU S LORD K R	1994	Journal of Advertising1994，23，2：	1
12	The role of sponsorship in the marketing communications mix 显示文摘	Meenaghan J A	1991	International Journal of Advertising1991，10，：	1
13	Advertising value on the web显示文摘	Ducoffe R H	1990	Journal of Advertising Research1990，，9：	1
14	Laddering Theory,Method,Analysis,And Interpretation显示文摘	Thomas J Reynolds Jonathan Gutman	1998	Journal of Advertising Research1998，，23：	1
15	Measuring motivations for online opinion seeking显示文摘	Goldsmith R E Horowitz D	2006	Journal of Interactive Advertising2006，6，2：	1
16	Predictors of advertising avoidance in print and broadcast media显示文摘	Speck P S Elliott M T	1997	Journal of Advertising1997，26，3：	1
17	The role of advertising in the retailer marketing mix显示文摘		1988	International Journal of Advertising1988，7，2：	1
18	Corporate Objectives in Sports Sponsorship 显示文摘	Abratt R Clayton B C Pitt L F	1987	Oxfordshire: International Journal of Advertising1987，，6：	1
19	The Effects of Progres?sive Levels of Interactivity and Vividness in Web Marketing Sites显示文摘	COYL THORSON E	2001	Journal of Advertising2001，30，3：	1
20	Brand Placement: A Review 显示文摘	Karrh James A	1998	Journal of Current Issues and Research in Advertising1998，20，2：	1

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