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| 1 | What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness显示文摘 | Yuping Liu L.J. Shrum | 2002 | Journal of Advertising2002，，： | 2 |
| 2 | Conspicuous Consumption versus Charitable Be-havior in Response to Social Exclusion : A Differential Needs Expla-nation 显示文摘 | Lee J Shrum L | 2012 | Journal Consumer Research2012，39，3： | 1 |
| 3 | The organiza- tion of scientific collaborations显示文摘 | CHOMPALOV I GENUTH J SHRUM W | 2002 | Research Policy2002，31，5： | 1 |
| 4 | Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable显示文摘 | Shrum LJ O'Guinn T C | 1993 | Communication Research1993，20，： | 1 |
| 5 | Recycling as a marketing problem: a framework for strategy development 显示文摘 | Shrum L J Lowrey T M McCarty J A | 1994 | Psychology & Marketing1994，11，4： | 1 |
| 6 | Buyer Characteristics of the Green Consumer and Their Implications for Advert显示文摘 | Shrum L M Mccarty J A Lowrey T M | 1995 | Journal of Advertising1995，24，2： | 1 |
| 7 | What Is Interactivity and Is It Always Such a Good ThingImplications of Definition,Person,andSituation for the Influence of Interactivity on Advertising Effectiveness显示文摘 | LIU YUPING L J SHRUM | 2002 | Journal of Advertising2002，31，4： | 1 |
| 8 | Professional networks, scientific collaboration, and publication productivity in resource-constrained research institutions in a developing country显示文摘 | Marcus Antonius Ynalvez Wesley M. Shrum | 2010 | Research Policy2010，，2： | 1 |
| 9 | Laboratory evaluation of moisture susceptibility of foamed warm mix asphalt containing high percentages of RAP显示文摘 | Xiang Shu Baoshan Huang Emily D. Shrum Xiaoyang Jia | 2012 | Construction and Building Materials2012，，： | 1 |
| 10 | The organization of scientific collaborations显示文摘 | Chompalov I Genuth J Shrum W | 2002 | Research Policy2002，31，05： | 1 |
| 11 | The influence of individu- alism, collectivism, and locus of control on envi- ronmental beliefs and behavior 显示文摘 | McCarty J A Shrum L J | 2001 | Journal of Public Policy & Marketing2001，20，1： | 1 |
| 12 | Phonetic Symbolism and Brand Name Prefer- ence显示文摘 | Lowrey T M L J Shrum | 2007 | Journal of Consumer Research2007，34，3： | 1 |
| 13 | Conspicuous consumption versus charitable behavior in response to social exclusion:A differential need explanation显示文摘 | Lee J Shrum L J | 2012 | Journal of Consumer Research2012，39，3： | 1 |
| 14 | The influence of individualism,collectivism,and locus of control on environmental beliefs and behavior显示文摘 | McCarty J.A Shrum L.J | | 0，，01： | 1 |
| 15 | The Influence of Self-construal onImpulsive Consumption显示文摘 | Zhang Y Shrum L J | 2009 | Journal of Consumer Research2009，35，5： | 1 |
| 16 | Media Exposure and Exemplar Accessibility显示文摘 | Rick W. Busselle L. J. Shrum | 2003 | Media Psychology2003，，3： | 1 |
| 17 | Trust,conflict and performance in scientific collaborations显示文摘 | Wesley Shrum Ivan Chompathy Joel Genuth | 2001 | Social Studies of Science2001，31，5： | 1 |
| 18 | What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Pemon, and Situation for the Influence of lnteractivity on Advertis- ing Effectiveness 显示文摘 | Liu Y Shrum L J | 2002 | Journal of Advertising2002，31，4： | 1 |
| 19 | The influence of individualism, collectivism,and local of control on environmental beliefs and behavior显示文摘 | MCCARTY J A SHRUM L J | 2001 | Journal of Public & Marketing2001，20，1： | 1 |
| 20 | The Influence of Self- construal on Impulsive Consumption 显示文摘 | ZHANG Y SHRUM L J | 2009 | Journal of Consumer Research2009，35，5： | 1 |
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