维普期刊资源整合服务平台（V6.5）

82篇 您的检索式：期刊名="Journal of Interactive Advertising"

选中清除导出查看参考文献查看引证文献引用追踪共5页首页上一页第1页下一页末页 /5 跳转

	题名	作者	年代	出处	被引量
1	Measuring motivations for online opinion seeking显示文摘	Goldsmith R E Horowitz D	2006	Journal of Interactive Advertising2006，6，2：	1
2	Applying the Rossiter-Percy Grid to online advertising planning: The role of product/brand type in revisit intentions显示文摘	Wu G	2007	Journal of Interactive Advertising2007，，：	1
3	The interactive advertising model: how users perceive and process online ads 显示文摘	Rodgers S Thorson E	2000	Journal of Interactive Advertising2000，1，1：	1
4	Avoidance of advertising in social networking sites: The teenage perspective 显示文摘	Kelly L Kerr G Drennan J	2010	Journal of Interactive Advertising2010，10，2：	1
5	Crossing offline and online media:a comparison of online advertising on TV web sites and online portals 显示文摘	HA L	2003	Journal of Interactive Advertising2003，3，2：	1
6	Assessing the effects of animation in online banner advertising: hierarchy of effects model 显示文摘	Yoo C Y Kim K Stout P A	2004	Journal of Interactive Advertising2004，4，2：	1
7	Measuring Motivations for Online Opinion Seeking 显示文摘	Goldsmith Ronald E David Horowitz	2006	Journal of Interactive Advertising2006，6，2：	1
8	Relationships between Blogs as eWOM and interactivity, perceived interactivity and parasocial interaction 显示文摘	KJERSTIN S T RODGERS S	2006	Journal of Interactive Advertising2006，6，2：	1
9	The researchers and the concept : mov- ing beyond a blind examination of interactivity 显示文摘	McMillan S J	2005	Journal of Interactive Advertising2005，5，1：	1
10	Electronic Word-ofmouthin Online Environments : Exploring Referral NetworksStructure and Adoption Behavior显示文摘	VILPPONEN A WINTER S SUNDQVIST S	2006	Journal of Interactive Advertising2006，6，2：	1
11	What Are You Worrying About on Facebook and Twitter? An Empirical Investigation of Young Social Network Site Users' Privacy Perceptions and Behaviors 显示文摘	Jeong Y Coylc E	2014	Journal of Interactive Advertising2014，14，2：	1
12	Measuring Motivations for Online opinion Seeking 显示文摘	Goldsmith R E Horowitz D	2006	Journal of Interactive Advertising2006，6，2：	1
13	Note From Special Issue Editors: Advertising with User-Generated Content: A Framework and Research Agenda 显示文摘	Sandeep Krishnamurthy Wenyu Dou	2008	Journal of Interactive Advertising2008，，2：	1
14	A preliminary structural equation model of comprehension and persuasion of interactive brand web sites 显示文摘	Macias W	2003	Journal of Interactive Advertising2003，3，2：	1
15	Consumer Awareness and Use of Product Review Websites显示文摘	Bailey Ainsworth Anthony	2005	Journal of Interactive Advertising2005，6，1：	1
16	Relationships between Blogs as eWOM and Interactivity, Perceived Interactivity and Parasocial Interaction 显示文摘	KJERSTIN S T RODGERS S	2006	Journal of Interactive Advertising2006，6，2：	1
17	Electronic Word-of-Mouth : A Comparison of Stated and Revealed Behavior on Electronic Discussion Boards 显示文摘	John Fong Suzan Burton	2006	Journal of Interactive Advertising2006，6，2：	1
18	Note from Special Issue Editors: Advertising with User-Generated Content: A Framework and Research Agenda 显示文摘	Krishnamurthy S Dou W	2008	Journal of Interactive Advertising2008，，2：	1
19	The Mediating Role of Perceived Interactivity in The Effect of Actual Interactivity on Attitude toward the Website显示文摘	Wu G	2005	Journal of Interactive Advertising2005，5，2：	1
20	Measuring Motivations for Online Opinion Seeking显示文摘	Ronald E. Goldsmith David Horowitz	2006	Journal of Interactive Advertising2006，，：	1

返回顶部每页显示：

共5页首页上一页第1页下一页末页 /5 跳转

互联网出版许可证新出网证(渝)字10号全国400电话 - 免长途话费

用户提示