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36篇 您的检索式：作者名="TYBOUT A M"

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	题名	作者	年代	出处	被引量
1	The Moderating Role ofInvolvement and Differentiation in the Evaluation ofBrand Extensions显示文摘	MAOZ E TYBOUT A M	2002	Journal of Consumer Psychol-ogy2002，12，2：	1
2	When will a brand scandal spill over,and how should competitors respond?显示文摘	Roehm M Tybout A	2006	Journal of Marketing Research2006，43，3：	1
3	When Will a Brand Scandal Spill over, and How Should Competitors Respond? 显示文摘	Roehm M L Tybout A M	2006	Journal of Marketing Reseawh2006，43，3：	1
4	Schema congruity as a basis for product evaluation 显示文摘	Meyers-Levy J Tybout A M	1989	Journal of Consumer Re- search1989，16，1：	1
5	Schema Congruity as a Basis for Product Evaluation显示文摘	MEYERS-LEVY J TYBOUT A M	1989	Journal of Consumer Research1989，16，1：	1
6	Impact of deals and deal retraction on brand switching显示文摘	Dodson J A Tybout A M Sternthal B	1978	Journal of Marketing Research1978，，2：	1
7	The moderating role of involvementand differentiation in the evaluation of brand extensions 显示文摘	Maoz E Tybout A M	2002	Journal of Consumer Psychology2002，，12：	1
8	When will a brand scandal spill over, and how should competitors respond? 显示文摘	Roehm M L Tybout A M	2006	Journal of Marketing Research2006，43，3：	1
9	Using Information Processing Theory to Design Marketing Strategies显示文摘	TYBOUT A M BOBBY J C STERNTHAL B	1981	Journal of Marketing Research1981，18，1：	1
10	Designing research for application 显示文摘	Calder B J Phillips L W Tybout A M	1981	Journal of Consumer Research1981，8，2：	1
11	Impact of Deals and Deal Retraction on Brand Switching 显示文摘	Dodson J A Tybout A M Sternthal B	1978	Journal of Market- ing Research1978，，1：	1
12	Schema Con-gruity as a Basis for Product Evaluation显示文摘	MEYERS-LEVY J TYBOUT A M	1989	Journal of Consumer Research1989，16，6：	1
13	When Will a Brand Scandal Spill Over and How Should Competitors Respond? 显示文摘	ROEHM M L TYBOUT A M	2006	Journal of Marketing Research2006，43，3：	1
14	The Moderating Role of Prior Know ledge in Schema-Based Product Evaluation显示文摘	Peracchio L A Tybout A M	1996	Journal of Consumer Research1996，23，3：	1
15	The Effect of Temporal Frame on Infor- marion Considered in New Product Evaluation: The Role of Uncertainty 显示文摘	Grant S J Tybout A M	2008	Journal of Consumer Research2008，34，：	1
16	Schema congruity as a basis forproduct evaluation显示文摘	MEYERS-Levy J TYBOUT A M	1989	Journal of Consumer Research1989，16，1：	1
17	Schema Congruity as a Basis for Product Evaluation显示文摘	MEYERS-LEVY J TYBOUT A M	1989	Journal of Consumer Research1989，16，1：	1
18	Using information processing theory to design marketing strategies 显示文摘	Tybout A M Bobby J C Stemthal B	1981	Journal of Mar- keting Research1981，18，1：	1
19	Using informa- tion processing theory to design marketing strategies 显示文摘	Tybout A M Calder B J Stemthal B	1981	Journal of Marketing Research1981，18，1：	1
20	The moderating role of involve- ment and differentiation in the evaluation of brand ex- tensions显示文摘	Maoz E Tybout A M	2002	Journal of Consumer Psychology2002，12，2：	1

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