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| 1 | Consumer Response to Performance Failure by High-equity Brands显示文摘 | Roehm M L Brady M | 2007 | Journal of Consumer Research2007，34，12： | 1 |
| 2 | When will a brand scan- dal spill over, and how should competitors respond? 显示文摘 | Michelle L Roehm Alice M Tybout | 2006 | Jour- nal of Marketing Research2006，43，3： | 1 |
| 3 | When Will a Brand Scandal Spill over, and How Should Competitors Respond? 显示文摘 | Roehm M L Tybout A M | 2006 | Journal of Marketing Reseawh2006，43，3： | 1 |
| 4 | When will a Brand Scandal Spill over,and how should Competitors Respond? 显示文摘 | MICHELLE L ROEHM ALICE M TYBOUT | 2006 | Journal of Marketing Research2006，43，3： | 1 |
| 5 | When will a brand scandal spill over, and how should competitors respond? 显示文摘 | Roehm M L Tybout A M | 2006 | Journal of Marketing Research2006，43，3： | 1 |
| 6 | When Will a Brand Scandal Spill Over and How Should Competitors Respond? 显示文摘 | ROEHM M L TYBOUT A M | 2006 | Journal of Marketing Research2006，43，3： | 1 |
| 7 | When will a brand scandal spillover, and how should competitors respond? 显示文摘 | Roehm Michelle L and Alice M Tybout | 2006 | Journal of Marketing Research2006，53，8： | 1 |
| 8 | Whet1 will a brand scandal spill over,and how should competitors respond? 显示文摘 | Roehm M L and Tyhout M | 2006 | Journal of Marketing Research2006，43，8： | 1 |
| 9 | When will a Brand Scandal Spill Over, and How Should Competitors Respond?显示文摘 | Roehm M L Tybout A M | 2006 | Journal of Marketing Research2006，43，3： | 1 |
| 10 | When Will a Brand Scandal Spillover, and How Should Competitiors Respond? 显示文摘 | Roehm Michelle L Tybout Alice M | 2006 | Journal of Marketing Research2006，43，8： | 1 |
| 11 | When wilt a Brand Scandal Spill Over, and How should Competitors Respond? 显示文摘 | Michelle L Roehm Alice M Tybout | 2006 | Journal of Marketing Research2006，43，3： | 1 |
| 12 | The moderating effect of knowledge and resources on the persuasive impact of analogies显示文摘 | Roehm M L and Sternthal B | 2001 | Journal of Consumer Research2001，28，2： | 1 |
| 13 | When will a brand scandal spill- over, and how should competitiors respond? 显示文摘 | Roehm M L Tybout M | 2006 | Journal of Marketing Research2006，43，8： | 1 |
| 14 | When Will a Brand Scandal Spill Over, and How Should Competitors Respond? 显示文摘 | Roehm M L Tybout A M | 2006 | Journal of Marketing Research2006，43，3： | 1 |
| 15 | When will a brand scandal spill- over and how should competitors respond 显示文摘 | Roehm M L Tybout A M | 2006 | Journal of Marketing Research2006，43，8： | 1 |
| 16 | When Will a Brand Scandal Spill Over, and How Should Competitors Re- spond? 显示文摘 | ROEHM M L TYBOUT A M | 2006 | Journal of Marketing Research2006，43，3： | 1 |
| 17 | When will a brand scandal spill over,and how should competitors respond?显示文摘 | Roehm M L Tybout A M | 2006 | Journal of Marketing Research2006，43，3： | 1 |
| 18 | Plugs versus place- ments: A comparison of alternatives for within-program brand exposure 显示文摘 | Roehm M L Roehm H A Boone D S | 2004 | Psychology & Marketing2004，21，1： | 1 |
| 19 | When Will a BrandScandal Spill Over, and How Should CompetitorsRespond? 显示文摘 | ROEHM M L TYBOUT A M | 2006 | Journal of Marketing Research2006，43，3： | 1 |
| 20 | When Will a Brand Scandal Spill Over, and How Should Competitors Respond? 显示文摘 | ROEHM M L TYBOUT A M | 2006 | Journal of Marketing Research2006，43，3： | 1 |
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