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37篇 您的检索式：作者名="Sternthal"

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	题名	作者	年代	出处	被引量
1	A two-factor Explanation of Assimilation and Contrast Effects 显示文摘	Meyers-Levy Loan and Brian Sternthal	1993	Journal of Marketing Research1993，，8：	1
2	The effects of consumer prior knowl- edge and processing strategies on judgments 显示文摘	HONG J STERNTHAL B	2010	Journal of Marketing Research2010，47，2：	1
3	The Persuasive Effect of Source Credibility: Tests of Cognitive Response显示文摘	STERNTHAL B DHOLAKIA R LEAVITT C	1978	Journal of Consumer Research1978，5，4：	1
4	The effects of positive mood on memory显示文摘	lee A Y Sternthal B	1999	Journal of Consumer Research1999，26，2：	1
5	The effects of consumer prior knowledge and processing strategies on judgments 显示文摘	Hong J Sternthal B	2010	Journal of Marketing Research2010，47，2：	1
6	Impact of deals and deal retraction on brand switching显示文摘	Dodson J A Tybout A M Sternthal B	1978	Journal of Marketing Research1978，，2：	1
7	Using Information Processing Theory to Design Marketing Strategies显示文摘	TYBOUT A M BOBBY J C STERNTHAL B	1981	Journal of Marketing Research1981，18，1：	1
8	The Effects Of Knowledge, Motivation,And Type Of Message On Ad Processing And Product Judgments 显示文摘	Maheswaran Durairaj And Brian Sternthal	1990	Journal Of Consumer Research1990，17，1：	1
9	Value from regulatory construal fit:The persuasive impact of fit between consumer goals and message concreteness显示文摘	Lee A Y Keller P A and Sternthal B	2010	Journal of Consumer Research2010，36，5：	1
10	Transjugular intraheparic portosysternic shunt:angiographic follow-up and secondary interventions显示文摘	Sternthal HM Klein GE	1994	Radiology1994，191，：	1
11	Impact of Deals and Deal Retraction on Brand Switching 显示文摘	Dodson J A Tybout A M Sternthal B	1978	Journal of Market- ing Research1978，，1：	1
12	The Effects of a Different CategoryContext on Target Brand Evaluations显示文摘	Nam M Sternthal B	2008	Journal of Con-sumer Research2008，35，4：	1
13	Managing conflict in distribution channels: a laboratory study 显示文摘	STERNTHAL B CRAIG C S	1973	Journal of Marketing Research1973，，：	1
14	Age differences in information processing:a perspective on the aged consumer显示文摘	STERNTHAL B	1977	Journal of Marketing Research1977，14，4：	1
15	Three questions you need to ask about your brand显示文摘	Keller K L Sternthal B Tybout A	2002	Harvard Business Review September2002，80，9：	1
16	Impact of deals and deal retraction on brand switching显示文摘	Dodson J A Tybout A Sternthal B	1978	Journal of Marketing Research1978，15，：	1
17	The persuasive effect of source credibility: Tests of cognitive response显示文摘	Sternthal B Dhollakia R and Leavitt C	1978	Journal of Consumer Research1978，，4：	1
18	Value from regu- latory construal fit:The persuasive impact of fit be- tween consumer goals and message concreteness 显示文摘	Lee A Y Keller P A Sternthal B	2010	Journal of Consumer Research2010，36，5：	1
19	Age Differences in Information Processing:a Perspective on the Aged Consumer显示文摘	Philips L W Sternthal B		0，，04：	1
20	Age differences in information pro- cessing: a perspective on the aged consumer 显示文摘	PHILLIPS LW STERNTHAL B	1977	Journal of Market- ing Research1977，14，4：	1

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