维普期刊资源整合服务平台（V6.5）

1159篇 您的检索式：作者名="Lemons"

选中清除导出查看参考文献查看引证文献引用追踪共58页首页上一页第1页下一页末页 /58 跳转

	题名	作者	年代	出处	被引量
1	CUSTOMER EQUITY: MAKING MARKETING STRATEGY FINANCIALLY ACCOUNTABLE显示文摘The article presents an overview of the literature on customer equity and how customer equity provides an opportunity for marketers to make marketing strategy financially accountable. Traditionally, Return on Investment (ROI) models have been used to evaluate the financial expenditures required by the strategies as well as the financial returns gained by them. However in addition to requiring lengthy longitudinal data, these models also have the disadvantage of not evaluating the effect of the strategies on a firm’s customer equity. The dominance of customer-centered thinking over product-centered thinking calls for a shift from product-based strategies to customer-based strategies. Hence, it is important to evaluate a firm’s marketing strategies in terms of the drivers of its customer equity. The article summarizes a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected financial return, which is operationalized as the change in a firm’s customer equity relative to the incremental expenditure necessary to produce the change.	Ashwin ARAVINDAKSHAN Roland T. RUST Katherine N. LEMON Valerie A. ZEITHAML	2004	Systems Science and Systems Engineering2004，13，4：	5
2	Innate immune responses in hepatitis C virus infection显示文摘	Kui Li Stanley M. Lemon	2013	Seminars in Immunopathology2013，，1：	2
3	Innate Immune Tolerance and the Role of Kupffer Cells in Differential Responses to Interferon Therapy Among Patients with HCV Genotype 1 Infection显示文摘	Daryl T.-Y. Lau Amina Negash Jie Chen Nanette Crochet Mala Sinha Yuhong Zhang Jeremie Guedj Sharon Holder Takeshi Saito Stanley M. Lemon Bruce A. Luxon Alan S. Perelson Michael Gale	2012	Gastroenterology2012，，：	2
4	Biotransformation of BTEX under anaerobic denitrifying conditions 显示文摘	Lemon L A	1989	Evaluation of Field Observation1989，10，：	1
5	Building solid models from boreholes and user-defined cross-section显示文摘	LEMON A M JONES N L	2003	Computer and Geosciences2003，5，29：	1
6	Facies architecture and sequence stratigraphy of fine-grained lacustrine deltas along the eastern margin of Late Pleistocene Lake Bormevillie, northern Utah and southern Idaho 显示文摘	Lemons D R Chan M A	1999	AAPG1999，83，4：	1
7	FSH is secreted more irregularly than LH in both human and sheep显示文摘	PINCUS SM PADMANABHAN V LEMON W	1998	J Clin Invest1998，101，6：	1
8	Organizational culture as a knowledge repository for increased innovative capacity显示文摘	M. Lemon P.S. Sahota	2003	Technovation2003，，6：	1
9	Psychological adaptation to ICDs and the influ- ence of anxiety sensitivity 显示文摘	Lemon J Edelman S	2007	Psychol Health Med2007，12，2：	1
10	Evaluation of single imino acid chelate derivatives and regioselective radiolabelling of a yclic peptide for the urokinasc plasminogen activator receptor显示文摘	Armstrong AF Lemon JA Czoruy SK	2009	/ucl Med Biol2009，36，8：	1
11	Neonatal hemolytic jaundice:morphologic features of erythrocytes that will help you diagnose the underlying condition显示文摘	Christensen RD Yaish HM Lemons RS	2014	Neonatology2014，105，4：	1
12	The WOW factor: Creating value through win-back offers to reacquire lost customers显示文摘	Mert Tokman Lenita M. Davis Katherine N. Lemon	2006	Journal of Retailing2006，，1：	1
13	A multivariate validation of the defining characteristics of fatigue 显示文摘	MEI F LeMONE P MeDANIEL R W	2001	Nuts Diagn2001，12，1：	1
14	Altered gene expression profile in mouse bladder cancers duced by hydroxybutyt (buty1) nitrosamine 显示文摘	Yao R Lemon WJ Wang Y	2004	Neoplasia2004，6，5：	1
15	Coronal leakage: effects of smear layer, obturation technique, and sealer 显示文摘	Taylor JK Jeansonne BG Lemon RR	1997	J Endod1997，23，8：	1
16	Development of novel therapies for hepatitis C 显示文摘	Lemon SM McKeating JA Pietschmann T	2010	Antiviral Res2010，86，1：	1
17	Building solid models from boreholes and user--defined cross--sections 显示文摘	LEMON A M JONES N L	2003	Comput- ers ~Geosciences2003，29，3：	1
18	The biologic effects of implant materials显示文摘	Galante JO Lemons J Spector I	1991	J Orthop Res1991，9，5：	1
19	Building solid models from boreholes and user-defined cross-sections显示文摘	LEMON A M JONES N L	2003	Computers & Geosciences2003，29，：	1
20	Calcium mobili- zation and spontaneous transient outward current charac- teristics upon agonist activation of P2Y2 receptors in smooth muscle cells显示文摘	Lemon G Brockhausen J Li GH	2005	Biophys J2005，88，3：	1

返回顶部每页显示：

共58页首页上一页第1页下一页末页 /58 跳转

互联网出版许可证新出网证(渝)字10号全国400电话 - 免长途话费

用户提示