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57篇 您的检索式:作者名="GIBBERT M"
    题名 作者 年代 出处 被引量
1How successful would a phone-pillow be: Using dual process theory to predict the suc- cess of hybrids involving dissimilar products 显示文摘Gibbert M Mazursky D 2009Journal of Consumer Psychology2009,19,4:1
2In praise of resource constraint显示文摘GIBBERT M 2006MIT Sloan Management Review2006,48,3:1
3Five styles of customer knowledge management and how smart companies use them to create value 显示文摘Gibbert M Leibold M and Probst G 2002European Management Journal2002,20,5:1
4Marketing Competencies and the Sources of Customer Value in Business Markets 显示文摘Golfetto F and Gibbert M 2006Industrial Marketing Management2006,35,:1
5Five Styles of Customer Knowledge Management,and How Smart Companies Use Them to Create Value显示文摘GIBBERT M LEIBOLD M PROBST G 2002European Management Journal2002,20,5:1
6Five Styles of Customer Knowledge Managementand How Smart Companies Use Them to Create Value 显示文摘Gibbert M Leibold M Probst G 2002European Management Journal2002,20,5:1
7Marketing competencies and the sources of customer value in business markets显示文摘Golfetto F Gibbert M 2006Industrial Marketing Manag- ement2006,35,:1
8Five styles of customer knowledge management, and how smart companies use them to create value显示文摘Gibbert M Leibold M Probst G 2002European Management Journal2002,20,5:1
9Five styles of customer knowledge management, and how smart companies use them to create value显示文摘GIBBERT M 2002European Management Journal2002,20,:1
10Five styles of customer knowledge management, and how smart companies use them to create value 显示文摘Gibbert M and Leibold M 2002European Management Journal2002,20,5:1
11A dual-process model of brand extension : taxonomic feature-based and the- matic relation-based similarity independently drive brand extension evaluation显示文摘ESTES Z GIBBERT M GUEST D 2012Journal of consumer psychology2012,22,1:1
12Five styles of customer knowledge management,and how smart companies put them into action显示文摘GIBBERT M LEIBOLD M PROBST G 2002European Management Journal2002,20,5:1
13Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis显示文摘Zerbini F Golfetto F and Gibbert M 2006Industrial Marketing Management2006,36,6:1
14Five styles of customer knowledge management and how smart companies use them to create value 显示文摘GIBBERT M LEIBOLD M PROBST G 2002European Management Journal2002,20,5:1
15Fivestyle of customerknowledge management and how smart companies use them tocreate value 显示文摘Gibbert M Leibold M Probst G 2002Elsevier Science Ltd2002,20,5:1
16Five styles of customer knowledge management and how smart companies use them to create value 显示文摘Gibbert M M Leibold G Probst 2002European Management Journal2002,20,5:1
17What do we mean by 'marketing' resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)显示文摘Gibbert M Golfetto F and Zerbini F 2006Journal of Business Research2006,59,2:1
18Five styles of cus- tomer knowledge management and how smart companies use them to create value 显示文摘GIBBERT M LEIBOLD M PROBST G 2002European Management Journal2002,,5:1
19Five styles of customer knowledge management and how smart companies use them to create value显示文摘Gibbert M Leibold M Probst G 0,,05:1
20Boundary-setting strategies for escapinginnovation traps显示文摘Walikangas L Gibbert M 2005MIT Sloan Management Review2005,46,3:1
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