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| 1 | Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity 显示文摘 | PULLIG C NETEMEYER R G BISW AS A | 2006 | Journal of the Academy of Marketing Science2006，34，4： | 1 |
| 2 | Consumer evaluation of low price guarantees: The moderating role of reference price and store image 显示文摘 | Biswas A Pullig C Yagci M I Dean D H | 2002 | Journal of Consumer Psychology2002，12，2： | 1 |
| 3 | Attitude Basis,Certainty,and Challenge Alignment:A Case of Negative Brand Publicity显示文摘 | Pullig C Netemeyer R G Biswas A | 2006 | Journal of the Academy of Marketing Science2006，，4： | 1 |
| 4 | Low price guarantees as signals of lowest p rice 显示文摘 | A Biswas S Dutta C Pullig | 2006 | Journal of Ret ailing2006，82，： | 1 |
| 5 | Effectiveness of Corporate Responses to Brand Crises; The Role of Crisis Type and Response Strategies显示文摘 | DUTTA S PULLIG C | 2011 | Journal of Business Research2011，64，12： | 1 |
| 6 | Attitude basis, certainty, and challenge alignment: a ease of negative brand publicity 显示文摘 | Pullig C Netemeyer R G Biswas A | 2006 | Journal of the Academy of Marketing Science2006，34，4： | 1 |
| 7 | Vascular color Doppler ultrasound for assessing renovascular hypertension:accuracy of the direct technique for assessing the renal arteries显示文摘 | ENGELHORN C A ENGELHORN A L PULLIG R | 2004 | Arq Bras Cardiol2004，82，5： | 1 |
| 8 | Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity 显示文摘 | Pullig C Netemeyer R G Biswas A | 2006 | Journal of the Academy of Marketing Science2006，34，4： | 1 |
| 9 | Developing and validating measures of facets of custom- er- based brand equity显示文摘 | NETEMEYER R G KRISHNAN B PULLIG C | 2004 | Journal of Business Research2004，57，2： | 1 |
| 10 | Developing and Validating Measuers of Facets of Customer-based Brand Equity显示文摘 | KRISHNAN B PULLIG C | 2004 | Journal of Business Research2004，57，： | 1 |
| 11 | Developing and validating measures of facets of customer- based brand equity 显示文摘 | NETEMEYER R G KRISHNAN B PULLIG C | 2004 | Journal of Business Research2004，57，2： | 1 |
| 12 | Consumerevaluafion of low price guarantees: The mederating role ofreference price and storeimage显示文摘 | Biswas A Pullig C Yagci M I DeanD H | 2002 | Journal of Consumer Psychology2002，12，： | 1 |
| 13 | Attitude basis,certainty,and challenge alignment:A case of negative brand publicity显示文摘 | Pullig C Richard G N Abhijit E | 2006 | Academy of Marketing Science Journal2006，34，4： | 1 |
| 14 | Consumer Evaluation of Low Price Guarantees : The Moderating Role of Reference Price and Store linage 显示文摘 | BISWAS A PULLIG C YAGCI M I | 2002 | Journal of Consumer Psychology2002，12，2： | 1 |
| 15 | Attitude Basis,Certainty,and Challenge Alignment:A Case of Negative Brand Publicity显示文摘 | Pullig C Netemeyer R G Biswas A | 2006 | Academy of Marketing Science2006，34，4： | 1 |
| 16 | Developing and validating measures of facets of customer- based brand equity显示文摘 | Netemeyer R G Krishnan B Pullig C | 2004 | Journal of Business Research2004，57，2： | 1 |
| 17 | Attitude Basis, Certainty, arid Challenge Alignment: A Case of Negative Brand Publicity 显示文摘 | PULLIG C NETEMEYER R G BISWAS A | 2006 | Journal of the Academy of Marketing Science2006，34，4： | 1 |
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