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24篇 您的检索式：作者名="Bronnenberg"

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	题名	作者	年代	出处	被引量
1	Exploring the implications of the internet for consumer marketing显示文摘	Robert A. Peterson Sridhar Balasubramanian Bart J. Bronnenberg	1997	Journal of the Academy of Marketing Science1997，，4：	2
2	Market Rollout and Retailer Adoption of New Brands显示文摘	MELA C F	2004	Marketing Science2004，23，4：	1
3	Using multimarkct data to pre- dict brand performance in markets for which no or poor data exist 显示文摘	BRONNENBERG B J SISMEIRO C	2002	Journal of Marketing Research2002，39，1：	1
4	Advertising frequency decisions in a discrete markov-process under a budget constraint 显示文摘	Bronnenberg B J	1998	Journal of Marketing Research1998，，：	1
5	Exploring the Implications of the Interact for Consumer Marketing显示文摘	Peterson R A Balasubramanian S Bronnenberg B J	1997	Journal of the Academy of Marketing Science1997，25，4：	1
6	Advertising versus pay-per-view in electronic media显示文摘	Prasad A Mahajan V Bronnenberg B		0，，01：	1
7	Spatial Models in Marketing显示文摘	Eric T. Bradlow Bart Bronnenberg Gary J. Russell Neeraj Arora David R. Bell Sri Devi Duvvuri Frankel Ter Hofstede Catarina Sismeiro Raphael Thomadsen Sha Yang	2005	Marketing Letters2005，，：	1
8	Exploring the implications of the Intemet for consumer marketing 显示文摘	Peterson R A Balasubramanian S Bronnenberg B J	1997	Journal of Academic Marketing Science1997，25，4：	1
9	Advertising frequency decisions in a discrete Markov process under a budget constraint显示文摘	Bronnenberg B J	1998	Journal of Marketing Research1998，35，3：	1
10	Advertising frequency decisions in a discrete Markov process under a budget constraint 显示文摘	Bronnenberg B J	1998	J Marketing Research1998，35，3：	1
11	The asymmetric effect of discount retraction on subsequent choice显示文摘	Wathieu L Muthukrishnan A V Bronnenberg B J	2004	Journal of Consumer Research2004，31，3：	1
12	Exploring the implications of the Internet for consumer marketing 显示文摘	Peterson RA Balasubramanian S Bronnenberg BJ	1997	Journal of the Academy of Marketing Science1997，25，4：	1
13	Exploring the hnplications of the Internet for Consumer Marketing显示文摘	Peterson R A Balasubramanian S Bronnenberg B J	1997	Journal of the Academy of Marketing Science1997，25，4：	1
14	A spatioteporal analysis of the global diffusion of ISO9000 and ISO14000 certification 显示文摘	ALUQUERQUE P BRONNENBERG B J CORBETT	2007	Management Science2007，53，3：	1
15	Exploring the implications of the internet for consumer marketing显示文摘	Robert A. Peterson Sridhar Balasubramanian Bart J. Bronnenberg	1997	Journal of the Academy of Marketing Science1997，，4：	1
16	Exploring the implications of the internet for consumer marketing显示文摘	Robert A. Peterson Sridhar Balasubramanian Bart J. Bronnenberg	1997	Journal of the Academy of Marketing Science1997，，4：	1
17	Advertising frequency decisions in a discrete Markov process under a budget constraint显示文摘	Bronnenberg B J	1998	Journal of Marketing Research1998，35，3：	1
18	Unobserved retailer be- havior in multimarket data: Joint spatial dependence in market shares and promotion variables 显示文摘	Bronnenberg B J Mahajan V	2001	Marketing Science2001，20，3：	1
19	Exploring the Implications of the Internet for Consumer Marketing 显示文摘	Peterson R A Balasubramanian S Bronnenberg B J	1997	Journal of the Academy of Marketing Science1997，25，4：	1
20	The emergence of market structure in new repeat-purchase categories: the interplay of market share and retailer distribution显示文摘	Bronnenberg B J Mahajan V Vanhonacker W R	2000	Journal of Marketing Research2000，37，1：	1

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