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603篇 您的检索式：期刊名="Journal of Advertising Research"

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	题名	作者	年代	出处	被引量
1	Consumer brand choice as a learning process显示文摘	Kuehn A A	1962	Journal of Advertising Research1962，2，4：	1
2	A Model of Multi-Brand Loyalty显示文摘	Jacoby Jacob	1971	Journal of Advertising Research1971，11，3：	1
3	How brand image drives brand equity显示文摘	Biel A L	1993	Journal of Advertising Research1993，6，：	1
4	Activites,lnterests and Opinions显示文摘	Wells D W Tigert D J	1971	Journal of Advertising Research1971，，8：	1
5	Gauging Foreign Product Prormtion显示文摘	ANDERSON W CUNNINGHAM W	1972	Journal of Advertising Research1972，12，1：	1
6	Advertising value on the web显示文摘	Ducoffe R H	1990	Journal of Advertising Research1990，，9：	1
7	Laddering Theory,Method,Analysis,And Interpretation显示文摘	Thomas J Reynolds Jonathan Gutman	1998	Journal of Advertising Research1998，，23：	1
8	Brand Placement: A Review 显示文摘	Karrh James A	1998	Journal of Current Issues and Research in Advertising1998，20，2：	1
9	A Disaster is Contagious: How a Brand in Cri- sis Affects Other Brands 显示文摘	Dahlen M Lange F	2006	Journal of Advertising Research2006，46，4：	1
10	Examining Consumer Responses and Motivations to Pass Along Email显示文摘	Phelps Josephe Regina Lewis	2004	Journal of Advertising Research2004，12，44：	1
11	Observations: Building Brand Equity by Managing the Brand's Relationships显示文摘	Blackston M	1992	Journal of Advertising Research1992，32，3：	1
12	How Brand Reputation Affects the Advertising - Brand Equity Link 显示文摘	Arjun Chaudhuri (2002)	2002	Journal of Advertising Research2002，，：	1
13	Conceptualizing and Measuring the Perceived Interactivity of Websites显示文摘	WU G	2006	Journal of Current Is?sues and Research in Advertising2006，28，1：	1
14	Dose Flow Influense the Brand Imgae in Event Marketing? 显示文摘	Jan Drengner	2008	Journal of Advertising Research2008，，3：	1
15	Word - of - mouth Research: Principles and Applications 显示文摘	Allsop D T Bassett B R Hoskins J A	2007	Journal of Advertising Research2007，，12：	1
16	A SIX-SEGMENT MESSAGE STRATEGY WHEEL显示文摘		1999	Journal of Advertising Research1999，，1112：	1
17	'What do you want brand to be when it grow up: Big and strong?'显示文摘	Farr A & Hollis N	1997	Journal of Advertising Research1997，，37：	1
18	New uses that revitalize old brand显示文摘	Brain Wansink Jennifer Marie Gilmore	1999	Journal of Advertising Research1999，，4：	1
19	Zapping --The real issue is communication显示文摘	Kaplan B M	1985	Journal of Advertising Research1985，25，2：	1
20	The Impact of Celebrity Spokesperson'Perceived Image on Consumers'Intention to Purchase显示文摘	Ohanian Roobina	1991	Journal of Advertising Research1991，31，1：	1

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