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8篇 您的检索式:作者名="Walker OC"
    题名 作者 年代 出处 被引量
1Marketing's interaction withother functional units: A conceptual framework and empirical evidence显示文摘Ruekert RW Walker OC Jr 1987Journal of Marketing1987,51,1:1
2Selecting influential business-to- business customers in new product development: Relational embeddedness and knowledge heterogeneity considerations 显示文摘Bonner JM Walker OC 2004Journal of Product Innovation Management2004,21,:1
3Interactions between marketing and R&D departments in implementing different business strategies 显示文摘Ruekert RW Walker OC Jr 1987Strategic Management Journal1987,8,3:1
4Selecting Influential Business - to - Business Customers in New Product Development: Rela-tional Embeddedness and Knowledge Heterogeneity Considerations 显示文摘Bonner 1M Walker OC 2004Journal of Product hmovation Management2004,21,3:1
5Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence 显示文摘Ruekert RW Walker OC 1987Journal of Marketing1987,,51:1
6Marketing's interac-tion with other functional units: a conceptual frameworkand empirical evidence 显示文摘RUEKERT RW WALKER JR OC 1987The Journal of Marketing1987,,:1
7Patterns of cooperation during new product development a-mong marketing,operations and R&D: implications forproject performance 显示文摘OLSON EM WALKER JR OC RUEKERF RW 2001Journal of Product InnovationManagement2001,18,4:1
8Organ-izing for effective new product development: the modera-ting role of product innovativeness 显示文摘OLSON EM WALKER JR OC RUEKERT RW 1995The Journal ofMarketing1995,38,:1
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