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92篇 您的检索式：作者名="Simonson I"

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	题名	作者	年代	出处	被引量
1	Choice in Context:Tradeoff Contrast and Extremeness Aversion显示文摘	SIMONSON I TVERSKY A	1992	Journal of Marketing Research1992，29，：	1
2	Context Dependent Preferences显示文摘	TVERSKY A SIMONSON I	1993	Management Science1993，39，10：	1
3	The effect of new product features on brand choice显示文摘	Nowlis S M Simonson I	1996	Journal of Marketing Research1996，33，1：	1
4	Performance testing of a counter-cross-flow run-around membrane energy exchanger (RAMEE) system for HVAC applications显示文摘	Mahmud K Mahmood G I Simonson C J	2010	Energy and Buildings2010，42，7：	1
5	Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to Accept显示文摘	SIMONSON I DROLET A	2004	Journal of Consumer Research2004，31，3：	1
6	The Role of Explanations and Need for Uniqueness in Consumer Decision Making显示文摘	Simonson I Nowlis S M	2000	Journal of Consumer Research2000，27，1：	1
7	Context dependent preferences 显示文摘	Tversky A Simonson I	1993	Management Science1993，39，：	1
8	Deescalation strategies: a comparison of techniques for reducing commitment to losing courses of action 显示文摘	SIMONSON I STAW B M	1992	Journal of Applied Psychology1992，77，4：	1
9	Earning the right to indulge: Effort as a determinant of customer preferences toward frequency program rewards显示文摘	Kivetz R and Simonson I	2002	Journal of Marketing Research2002，39，2：	1
10	Choice in Context: Tradeoff Contrast and Extremeness Aversion 显示文摘	SIMONSON I TVERSKY A	1992	Journal of Marketing Research1992，29，28：	1
11	Anchoring effects on consumers' willingness - to - pay and willingness - to - accept 显示文摘	Simonson I Drolet A	2004	Journal of Consumer Research2004，13，：	1
12	The idiosyncratic fit heuristic:Effort advantage as a determinant of consumer response to lo- yalty programs显示文摘	Kivetz R and Simonson I	2003	Journal of Marketing Research2003，40，4：	1
13	Deesealation strategies:A comparison of techniques for reducing commitment to losing courses of action 显示文摘	Simonson I Staw B M	1992	Journal of Applied Psychology1992，77，4：	1
14	Making complementary choices in consumption episodes: Highlighting versus balancing 显示文摘	Ravi D Simonson I	1999	Journal of Marketing Research1999，2，36：	1
15	The effect of purchase quantity and timing on variety-seeking behavior 显示文摘	Simonson I	1990	Journal of Marketing Research1990，，27：	1
16	Attribute-task compatibility as a determinant of consumer preference reversals 显示文摘	Nowlis S M Simonson I	1997	Journal of Marketing Research1997，34，2：	1
17	The Effect of Decision Order on Purchase Quantity Deci- sions显示文摘	NOWLIS SM DHAR R SIMONSON I	2010	Journal of Marketing Research2010，47，4：	1
18	The Effect of the Focus of Comparison on Consumer Preferences显示文摘	DHAR R SIMONSON I	1992	Journal of Marketing Research1992，29，6：	1
19	Choice Based on Reasons: The Case of Attraction and Compromise Effects显示文摘	SIMONSON I	1989	Journal of Consumer Research1989，16，15：	1
20	Choice Based on Reasons: The Case of Attraction and Compromise Effects 显示文摘	Simonson I	1989	Journal of Consumer Research1989，9，16：	1

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