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	题名	作者	年代	出处	被引量
1	Composite Branding Alli ances:an Investigation of Extension and Feedback Effects显示文摘	Park C W Youl J S Shocker A D	1996	Journal of Marketing Research1996，33，4：	1
2	Challenges and opportunities facing brand managenent an introduction to the sVpecial issue显示文摘	Shocker D A Rajendra K S and Robert W R	1994	Journal of Marketing Research1994，，31：	1
3	Modeling inter-category and generational dynamics for a growing information technology industry 显示文摘	Kim N Chang D R Shocker A D	2000	Management Science2000，46，：	1
4	Composite Branding Alliances: An Investigation of Extension and Feedback Effects 显示文摘	Park C W Jun S Y Shocker A D	1996	Journal of Marketing Research1996，33，04：	1
5	Product Complements and Substitutes in the Real World: The Relevance of other Products 显示文摘	Shocker A D Bayus B I Kim N	2004	Joumal of Marketing2004，68，1：	1
6	Toward un- derstanding the attraction effect: the implications of product stimulus meaningfulness and familiarity 显示文摘	Ratneshwar S Shocker A D Stewart D W	1987	Journal of Consumer Research1987，13，：	1
7	Linear programming techniques for multidimensional analysis of preference 显示文摘	SRINIVASAN V SHOCKER A D	1973	Prychometrica1973，38，3：	1
8	Composite Branding Allianc- es: An Investigation of Extension and Feedback Effects 显示文摘	Park W Jun S Y Shocker A D	1996	Journal of Marketing Research1996，33，4：	1
9	Modeling intereategory and generational dynamics for a growing information technology industry 显示文摘	Kim N Chang D R Shocker A D	2000	Management Science2000，46，：	1
10	Linear programming techniques for multidimensional analysis of preference 显示文摘	Srinvasan V Shocker A D	1973	Psychometrica1973，38，：	1
11	Composite branding alliance:an investigation of extension and feedback effect显示文摘	PARK C W JUN S Y SHOCKER A D		0，，11：	1
12	Product complements and substitutes in the real world: The relevance of other products 显示文摘	Shocker A D Bayus B L Kim N	2004	Journal of Marketing2004，68，1：	1
13	Toward Understand- ing the Attraction Effects: The Implications of Product Stimulus Meaningfulness and Familiarity 显示文摘	Ratneshwa S Shocker A D Stewart D W	1987	Journal of Consumer Re- search1987，，13：	1
14	Liner Programming Techniques for Multidi-mensional Analysis of Preference 显示文摘	Srinvvasan V Shocker A D	1973	Prychometrica1973，，38：	1
15	Composite Branding Alliances:An Investigation of Extension and Feedback Effects显示文摘	Park C W Jun S Y Shocker A D	1996	Journal of Marketing Research1996，33，4：	1
16	Composite Branding Alliances : An Investigation of Extension and Feedback Effects 显示文摘	Park C W Jun S Y Shocker A D	1996	Journal of Marketing Research1996，，4：	1
17	Positive and Negative Effects of Brand Extensions and Co-Branding显示文摘	SHOCKER A D	1995	Advances in Consumer Research1995，，22：	1
18	Composite Branding Alliance :An Investigation of Extension and Feedback Effect 显示文摘	PARK C W JUN S Y SHOCKER A D	1996	Journal of Marketing Research1996，，11：	1
19	Modeling inter-category and generational dynamics for a growing information technology industry 显示文摘	Kim N Chang D R Shocker A D	2000	Management Science2000，46，：	1
20	Positive and Negative Effects of Brand Extension and Co - branding 显示文摘	Shocker A D	1995	Advances in Consumer Research1995，，22：	1

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