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21篇 您的检索式：作者名="Roland T Rust"

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	题名	作者	年代	出处	被引量
1	From the Editor: The Maturation of Marketing as an Academic Discipline 显示文摘	Rust Roland T	2006	Journal of Marketing2006，，：	1
2	Return on Quality ( ROQ ) : Making Service Quality Financially Accountable 显示文摘	Rust Roland T Anthony J Zahorik Timothy L Keiningham	1995	Journal of Marketing1995，59，2：	1
3	Return on Marketing: Using Customer Equity to Focus Marketing Strategy 显示文摘	ROLAND T RUST KATHERINE N LEMON VALARIE A ZEITHAML	2004	Journal of Marketing2004，68，1：	1
4	Customer Equity management: Charting New Directions for the Future of Marketing 显示文摘	JOHN E HOGAN KATHERINE N LEMON ROLAND T RUST	2002	Journal of Service Research2002，5，1：	1
5	Return on Quality(ROQ) :Making Serv- ice Quality Financially Aceountable显示文摘	RUST ROLAND T ANTHONY J ZAHORIK TIMOTHY L KEININGHAM	1995	Journal of Market- ing1995，，：	1
6	Marketing Models of Service and Relationships 显示文摘	Rust Roland T Tuck Siong Chung	2006	Marketing Science2006，25，6：	1
7	The dawn of computer behavior:interactive service marketers will find their customer isn' t human显示文摘	Rust Roland T	1997	Mark Manag1997，，3：	1
8	The Customer Pyramid: Creating and Serving Profilable Customers显示文摘	VALARIE A ZEITHAML ROLAND T RUST KATHERINE N LEMON	2001	Cali- fornia Management Review2001，43，4：	1
9	Customer satisfaction,customer retention,and market share显示文摘	Rust Roland T Anthony J Z	1993	Journal of Retailing1993，69，2：	1
10	'Return on Marketing:Using Customer Equity to Focus Marketing Strateg'显示文摘	Rust Roland T Katherine N.Lemon Valarie A.Zeithaml		0，，：	1
11	Return on Marketing: Using Customer Equity to Focus Marketing Strategy 显示文摘	Roland T Rust Katherine N Lemon Valarie A Zeithaml	2004	Journal of Marketing2004，68，1：	1
12	Customer delight:Foundations,findings,and managerial insight显示文摘	Oliver Richard L Oliver Roland T Rust Sajeev Varki	1997	Journal of Retailing Greenwich1997，73，3：	1
13	Marketing models of service and relationships显示文摘	Rust Roland T and Tuck Siong Chung	2006	Marketing Science2006，25，6：	1
14	Customer Satisfaction, Productivity and Profitability, Differences Between Goods and Services显示文摘	Eugene W Anderson Claes Fomel Roland T Rust	1997	Marketing Science1997，16，2：	1
15	Mathematical models of service 显示文摘	Roland T Rust Richard Metters	1996	European Journal of Operational Research1996，91，5：	1
16	Seven barriers to customer equity management 显示文摘	David Bell John Deighton Werner J Reinartz Roland T Rust Gordon Swartz	2002	Journal of Service Research2002，，1：	1
17	Reture on marketing:using customer equity to focus marketing strategy显示文摘	RUST Roland T LEMON Katherine N ZEITHAML Valarie A	2004	Journal of Marking2004，68，：	1
18	Should we delight the customer 显示文摘	Roland T Rust Richard L Oliver	2000	Academy of Marketing Science2000，28，1：	1
19	Customer satisfaction, customer retention, and market share 显示文摘	RUST ROLAND T ANTHONY J ZAHORIK	1993	Journal of retailing1993，69，2：	1
20	The Role of Marketing显示文摘	Moorman Christine Roland T Rust		0，，63：	1

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