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11篇 您的检索式:作者名="Phau I"
    题名 作者 年代 出处 被引量
1Coneeptualizing the country of origin of brand显示文摘Phau I Prendergast G 2000Journal of Marketing Communications2000,6,3:1
2An Investigation of the Effects of Environmental Claims in Promotional Messages for Clothing Brands显示文摘PHAU I ONG D 2007Marketing Intelligence & Planning2007,25,7:1
3Brand personality and consumer self-expression: single or dual carriageway? 显示文摘PHAU I LAU K C 2001The Journal of Brand Management2001,8,6:1
4Conceptualizing the country of origin of brand 显示文摘Phau I Prendergast G 2000Journal of Marketing Communications2000,11,3:1
5Consumers' Willingness to Knowingly Purchase Counterfeit Products 显示文摘Phau I Sequeira M Dix S 2009Direet Marketing: An Interna- tional Journal2009,3,4:1
6Understanding Compulsive Buying Tendencies Among Young Australians:the Roles of Money Attitude and Credit Card Usage显示文摘Phau I Woo C 2008Marketing Intelligence Planning2008,26,5:1
7Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention? 显示文摘Huang Y A Phau I Lin C 2010European Journal of Marketing2010,44,78:1
8Conceptualising Brand Person-ality:A Review and Research Propositions显示文摘PHAU I LAU K C 2000Journal of Targeting Measurement and Analysis forMarketing2000,9,1:1
9Consuming luxury brands:therelevance of the 'rarity principle' 显示文摘Phau I Prendergast G 2000Journal of Brand Management2000,8,2:1
10Extending Symbolic BrandsUsing Their Personality:Examining Antecedentsand Implications Towards Brand Image Fit andBrand Dilution显示文摘LAU K C PHAU I 2007Psychology&Marketing2007,24,5:1
11Destination brand image of Western Australia's South-West region Perceptions of local venus international tourists显示文摘QUINTAL V PHAU I POLCZYNSKI A 2014Journal ofVaeation Marketing2014,20,1:1
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