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9篇 您的检索式:作者名="Dwight Merunka"
    题名 作者 年代 出处 被引量
1The role of brand love in consumer-brand relationships显示文摘Noel Albert Dwight Merunka 2013Journal of Consumer Marketing2013,,3:2
2Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products显示文摘Marc Mazodier Dwight Merunka 2013Journal of Business Research2013,,:1
3The impact of country of design and country of manufacture on consumer perceptions of bi-national products quality:an empirical model based on the concept显示文摘Leila Hamzaoui Dwight Merunka 0,,3:1
4The Impact of Brand Personality and Sales Promotions on Brand Equity 显示文摘Pierre Valette - Florence Haythem Guizani Dwight Merunka 2011Journal of Business Research2011,64,:1
5Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism显示文摘Aneela Akram Dwight Merunka Muhammad Shakaib Akram 2011International Journal of Emerging Markets2011,,4:1
6Con- sumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter? 显示文摘Leila Hamzaoui Essoussi Dwight Merunka 2007International Market- ing Review2007,24,4:1
7Brand origin and country of manufac- ture influences on brand equity and the moderating role of brand typicality显示文摘Leila Hamzaoui-Essoussi Dwight Merunka Boris Bartikowski 2011Journal of Business Re- search2011,64,9:1
8Consumers’ product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?显示文摘Leila Hamzaoui Essoussi Dwight Merunka 2007International Marketing Review2007,,4:1
9The impact of country of design and country of manufacture on consumer perceptions of bi-national products’ quality: an empirical model based on the concept of fit显示文摘Leila Hamzaoui Dwight Merunka 2006Journal of Consumer Marketing2006,,3:1
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