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15篇 您的检索式：作者名="De Pelsmacker P"

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		题名	作者	年代	出处	被引量
	1	Competitive intelligence: construct exploration, validation and equivalence 显示文摘	Saayman A Pienaar J de Pelsmacker P	2008	Aslib Proceedings: New Information Perspectives2008，60，4：	1
	2	Advergames : The Impact of Brand Prominence and Game Repetition on Brand Responses 显示文摘	Cauberghe V De Pelsmacker P	2010	Journal of Advertising2010，39，1：	1
	3	Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions 显示文摘	Purnawirawan N De Pelsmacker P Dens N	2012	Journal of interactive marketing2012，26，4：	1
	4	Advertising for extensions: Mod-erating effects of extension type, advertising strategy, amiproduct category involvement on extension evaluation 显示文摘	Dens N De Pelsmacker P	2010	Marketing Letters2010，，21：	1
	5	Attributes of environmental- ly friendly consumer behavior 显示文摘	Roozen I T M DE Pelsmacker P	1998	Journal of International Consumer Marketing1998，10，3：	1
	6	Con- sumer Preferences for the Marketing of Ethically La- beled coffee显示文摘	De Pelsmacker P Janssens W Sterckx E	2005	International Marketing Review2005，22，5：	1
	7	Competitive intelligence: Construct exploration, validation and e-quivalence显示文摘	Saayman A Pienaar J de Pelsmacker P	2008	Aslib Proceedings: New Information Perspectives2008，60，4：	1
	8	Con-sumer preferences for the marketing of ethically labeled coffee显示文摘	DE PELSMACKER P JANSSENS W STERCKX E	2005	International Marketing Review2005，22，5：	1
	9	Do c(Misumers care aboutethics? Willingness to pay for fair - trade coffee 显示文摘	De Pelsmacker P Driesen L Rayp G	2005	Journal of con-sumer affairs2005，39，2：	1
	10	The Effect of Norms, Attitudes and Habits on Speeding Behav- ior: Scale Development and Model Building and Es- timation 显示文摘	De Pelsmacker P Janssens W	2007	Accident Analysis and Prevention2007，39，：	1
	11	Advertising for exten- sions: Moderating effects of extension type, adwrtising strategy, and product category involvement on extension evaluation显示文摘	DENS N DE PELSMACKER P	2010	Marketing Letters2010，21，2：	1
	12	Attributes of environmentally friendly consumer behavior 显示文摘	ROOZEN I T M DE PELSMACKER P	1998	Journal of International Consumer Marketing1998，，10：	1
	13	Consum-er preferences for the marketing of ethically labeled coffee 显示文摘	DE PELSMACKER P JANSSENS W STERCKX E	2005	Inter- national Marketing Review2005，22，5：	1
	14	Competitive intelligence: Construct exploration, validation and equiva- lence显示文摘	Saayman A Pienaar J de Pelsmacker P	2008	ASLIB Proceedings2008，60，4：	1
	15	Bal- ance and sequence in online reviews: the wrap effect显示文摘	Purnawirawan N Dens N De Pelsmacker P	2012	In- ternational Journal of Electronic Commerce2012，17，2：	1

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