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16篇 您的检索式:作者名="Currim"
    题名 作者 年代 出处 被引量
1You get what you pay for:the effect of top executives' compensation on advertising and RD spending decisions and stock market return显示文摘CURRIM I S JOOSEOP L KIM J W 2012Journal of Marketing2012,76,5:1
2An approach for determination of warranty length显示文摘MENEZES M A J CURRIM I S 1992Journal of Research on Marketing1992,9,2:1
3What drives managerial use of marketing and financial metrics and does metric, use affect performance of marketing-mix activities显示文摘Mintz O Currim I S 2013Journal of Marketing2013,77,3:1
4Consumer heterogeneity in the longer-term effects of price promotions显示文摘Jooseop L Imran S Currim Rick L Andrews 2005International Journal of Research in Marketing2005,,2:1
5Consumer Perceptions of Promotional Activity 显示文摘Krishna A Currim I S Shoemaker R W 1991Journal of Marketing1991,55,2:1
6Reference dependence and con- joint analysis显示文摘Davis B Currim I S Satin R K 2012Review of Marketing Science2012,10,1:1
7Behavioural differences between consumers attracted to shopping online versus tra- ditional supermarkets: implications for enterprise design and marketing strategy显示文摘Rick L Andrews Imran S Currim 2004Internet Marketing and Adver- tising2004,,1:1
8An empirical comparison of logit choice models with discrete versus continuous representations of heterogeneity 显示文摘Andrews R L Ainslie A Currim I S 2002Journal of Marketing Research2002,39,4:1
9What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing- mix activities? 显示文摘Mintz O Currim I S 2013Journal of Marketing2013,77,2:1
10Prospect versus utility显示文摘Currim I S Sarin R K 1989Management Science1989,35,1:1
11An approach for determination of warranty length显示文摘Menezes M A Currim I S 1992International Journal of Research in Marketing1992,9,2:1
12An empirical comparison of logit choice models with discrete versus continuous representation of heterogeneity显示文摘ANDREWS R L AINSLIE A CURRIM I S 2002Journal of Marketing Research2002,39,4:1
13An approach for determination of warranty length显示文摘Menezes M A J Currim I S 1992International Journal of Research in Marketing1992,9,2:1
14Predictive testing of consumer choice models that are not subject to independence of irrelevant alternatives显示文摘Currim I S 1982Journal of Marketing Research1982,19,3:1
15Prospect versus utility显示文摘Currim I S Sarin R K 1989Management Science1989,35,1:1
16An approach for determination of warranty length 显示文摘Menezes M A J Currim I S 1992International Journal of Research in Marketing1992,9,2:1
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