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28篇 您的检索式:作者名="Boonghee"
    题名 作者 年代 出处 被引量
1Developing and validating a multidimensional consumer-based brand equity scale显示文摘Boonghee Yoo Naveen Donthu 2001Journal of Business Research2001,,1:3
2Developing A Scale to Measure the Perceived Quality of An Intemet Shopping Site ( SITE- QUAL) 显示文摘Yoo Boonghee Naveen Donthu 2001Quarterly Journal of Electronic Commerce2001,2,1:1
3Developing and validating a multidimensional consumer-based brand equity scale显示文摘Boonghee Yoo Naveen Donthu 2001Journal of Business Research2001,,1:1
4Developing and validating a multidimensional consumer-based brand equity scale显示文摘BOONGHEE Y NAVEEN D 2001Journal of Business Research2001,52,1:1
5Developing a Scale to Measrue the Perceived Quality of an Internet Shopping Site ( SITEQUAL ) 显示文摘Yoo Boonghee and Naveen Donthu 2001Quarterly Journal of Electronic Commerce2001,2,1:1
6Cultural influence on service quality expectations显示文摘Donthu N Boonghee Y 1997Journal of Service Research1997,1,11:1
7Developing and validating a multidimensional consumer-based brand equity scale 显示文摘BOONGHEE YOO NAVEEN DONTHU 2001J Busin Res2001,52,:1
8Developing a Scale to Measure The Perceived Quality of an Intemet Shopping (Sitequal) 显示文摘Yoo Boonghee Naveen Donthu 2001Quarterly Journal of Electronic Commerce2001,2,:1
9Developing and validating a multidimensional consumer-based brand equity scale显示文摘Boonghee Yoo Naveen Donthu 2001Journal of Business Research2001,,1:1
10An Exami- nation of Selected Marketing Mix Elements and Brand Equity显示文摘Yoo Boonghee Naveen Donthu Sungho Lee 2000Journal of the Academy of Marketing Science2000,28,2:1
11Developing and validating a multidimensional consumer-based brand equity scale显示文摘Boonghee Y Naveen D 0,,01:1
12Buy Genuine Luxury Fashion Products or Counterfeits?显示文摘Yoo Boonghee Lee Seung-Hee 2009 2009Advances in Consumer Research2009,36,:1
13Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale显示文摘Yoo Boonghee Naveen Donthu 2001Journal of Business Research2001,52,1:1
14Developing and Validating a Multidimensional Consumer-based Brand Equity Scale显示文摘Boonghee Y Naveen D 2001Journal of Business Research2001,52,1:1
15Developing and validating a multidimensional consumer-based brand equity scale显示文摘BOONGHEE Yoo NAVEEN Donthu 2001Journal of business research2001,52,:1
16Developing and Validating a Multidi- mensional Consumer-based Brand Equity Scale显示文摘Yoo Boonghee Donthu Naveen 2001Journal of Busi- ness Research2001,,5:1
17The effect of personal cultural orientation on consumer ethnocentrism: evaluations and behaviors of US Consumers toward Japanese products 显示文摘Yoo Boonghee Naveen Donthu 2005Journal of International Consumer Research2005,18,12:1
18Developing and validating multidimensional consumer based brand equity scale 显示文摘Boonghee Yoo Naveen Donthu 2001Journal of the Business Research2001,52,1:1
19Retail Productivity Assessment Using Data Envelopment Analysis显示文摘Daveen Donthu Boonghee Yoo 0,,01:1
20Developing and validating a multidimensional consumer- based brand equity scale显示文摘Boonghee Yoo Naveen Donthu 2001Journal of Business Research2001,52,:1
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