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61篇 您的检索式:作者名="BOULDING W"
    题名 作者 年代 出处 被引量
1A customer relationship management roadmap: what is known,potential pitfalls and where to go? 显示文摘BOULDING W STAELIN R EHRET M 2005Journal of Marketing2005,69,10:1
2A Dynamic Process Model of Service Quality: From Expectation to Behavioral In tentions显示文摘Boulding W Kalra A Staelin R Zeithaml V A 1993Journal- of- Marketing Research1993,,:1
3A dynamic process model of service quality : From expectations to behav- ioral intentions显示文摘BOULDING W KALRA A STAELING R 1993J Mark Res1993,30,2:1
4Sustainable pioneering advantage? profit implications of market entry order显示文摘BOULDING W M.CHRISTEN 0,,03:1
5Pulling the plug to stop the new product drain显示文摘Boulding W Morgan R Staelin R 1997Journal of Marketing Research1997,34,1:1
6A dynamic process model of service quality: from expectations to behavioral intentions 显示文摘BOULDING W KALRA A STAELIN R 1993Journal of Marketing Research1993,30,:1
7A dynamic process model of service quality: from expectations to behavioral inten- tions 显示文摘Boulding W Kalra A Staelin R Zeithaml V A 1993Journal of Marketing research1993,,1:1
8A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions显示文摘Boulding W 1993Journal of Marketing Research1993,30,1:1
9A consumer-side experimental examination of signaling theory: do consumers perceive warranties as signals of quality显示文摘BOULDING W KIRMANI A 1993Journal of Consumer Research1993,20,1:1
10A dynamic process model of service quality: From expectations to behavioral in- tentions显示文摘Boulding W Kalra A Richard S 1993Journal of Marketing Research1993,30,1:1
11A Dynamic Process Model of Service Quality:From Expectation to Behavior Intentions显示文摘Boulding W Ajay K 1987Journal of Marketing Research1987,24,:1
12Sustainable pioneering advantage? Profit implications of the entry timing decision显示文摘Boulding W Christen M 2003Marketing Science2003,22,3:1
13A dynamic process model of service quality:from expectations to behavioral intentions显示文摘BOULDING W KALRA A STAELIN R 1993Journal of Marketing Research1993,30,1:1
14A consumer-side experimental examination of signaling theory显示文摘BOULDING W 1993Journal of Consumer Research1993,20,1:1
15A customer relationship management roadmap:What is known,potential pitfalls,and where to go显示文摘Boulding W Staelin R Ehret M 0,,04:1
16A dynamic process model of service quality:from expectations to behavioral intentions显示文摘Boulding W Kalra A Staelin R 1993Journal of Marketing Research1993,30,:1
17A Dynamic Process Model of Service Quality:From Expectations to Behavioral Intensions显示文摘 KALRA A STAELIN R 1993Journal of Marketing Research1993,15,3:1
18Mastering the mix: Do advertising, promotion and sales force activities lead to differentiation 显示文摘Boulding W Lee E Staelin R 1994J Marketing Research1994,31,2:1
19A Dynamic Process Model of Service Quality:From Expectations to Behavioral Intentions显示文摘BOULDING W KALRA A STAELIN R 1993Journal of Marketing Research1993,30,1:1
20A dynamic process model of service quality: from expectations to behavioral intentions 显示文摘Boulding W Kalra A Staelin R 1993Journal of Marketing Research1993,30,1:1
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