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3135篇 您的检索式:期刊名="Journal of Consumer Research"
    题名 作者 年代 出处 被引量
1“Deep” and “Surface” Cues: Brand Extension Evaluations by Children and Adults显示文摘Zhang Shi and Sanjay Sood 2002Journal of Consumer Research2002,,:1
2Constructive consumer choice processes 显示文摘Bettman J R Luce M F Payne J W 1998Journal of Consumer Research1998,,25:1
3Postmodernism and the reenchantment of consumption 显示文摘Ffiat A F Venkatesh A 1995Journal of Consumer Research1995,22,12:1
4Increasing the Persuasive- ness of Fear Appeals : The Effect of Arousal and Elaboration 显示文摘Anand Keller Punam Block 1996Journal of Consumer Research1996,22,3:1
5The effects of advertiser reputation and extremity of advertising claim on effectiveness显示文摘Goldberg ME Hartwick J 1990Journal of Consumer Research1990,,17:1
6Brand community显示文摘Muniz A M and O'Guinn T C 2001Journal of Consumer Research2001,27,4:1
7A Multistage Model of Customers' Assessments of Service Quality and Value 显示文摘Bolton Ruth N James H Drew 1991Journal of Consumer Research1991,17,5:1
8How Consumer Consume:A Typology of Consumption Practices显示文摘Holt D B 1995Journal of Consumer Research1995,22,1:1
9Familiarity and its impact on consumer decision biases and heuristics显示文摘Park C M Lessig V P 1981Journal of Consumer Research1981,8,2:1
10Joint Purchasing Decisions : A Comparison of Structure in Family and Couple Decision-making Units 显示文摘Filiatrault P Pdtchie J R B 1980Journal of consumer Research1980,7,2:1
11The varieties of consumption experience: Comparing two typologies of emotion in consumer behavior 显示文摘HavlenaW J Holbrook M B 1986Journal of Consumer Research1986,13,12:1
12Consumers and Their Brands: Developing Relationship Theory in Consumer Research显示文摘Fournier S 1998Journal of Consumer Research1998,24,4:1
13Brand Choice Behavior asa Function of Information Load:Replication and Extension显示文摘Jacoby J Speller D Berning C 1974Journal of Consumer Research1974,1,1:1
14Consumers and their brands: Developing relationships theory in consumer research显示文摘Fournier S 1998Journal of Consumer Research1998,24,4:1
15Brand Synthesis: The Multidimensionality of Brand Knowledge 显示文摘Keller K L 2003Journal of Consumer Research2003,,4:1
16Work and/or fun: Measuring hedonic and utilitarian shopping显示文摘Babin B J Darden W R Griffin M 1994Journal of Consumer Research1994,20,4:1
17Product Familiarity and Learning New Information 显示文摘Johnson E J Russo J E 1984Journal of Consumer Research1984,11,1:1
18Consumers and Their Brands:Developing Relationship Theory in Consumer Research 显示文摘FOURNIER S 1998Journal of Consumer Research1998,24,5:1
19Subtle signals of inconspicuous consumption显示文摘Berger J A Ward M 2010Journal of Consumer Research2010,37,4:1
20Familiy Identity:A Framework of Identity Interplay in Consumption Pratices显示文摘Epp A M 2008Journal of Consumer Research2008,35,1:1
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